How to Secure Video Streaming for Your Enterprise

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Video streaming is no longer a luxury for the modern enterprise — it’s a necessity. Whether it’s corporate announcements or onboarding training, employees are live streaming video, making this form of communication a central component of today’s digital workplaces. However, as more enterprises continue to migrate to hybrid work models, many of them have failed to adapt their security infrastructure to meet evolving needs, potentially leaving their sensitive live streams exposed to risk.

Let’s take a look at the importance of secure video streaming to today’s hybrid enterprises and what you can do to better protect your online video assets.


The Importance of Video Content for Enterprises

The pandemic drastically upended employee priorities and caused a sea change in work-life balance — employees want more of it and feel that hybrid work opportunities better provide for it. Many enterprises have responded positively, realizing the business benefits of downsizing their physical locations: reducing overhead costs, accessing a larger talent pool, and retaining top talent.

Video is at the heart of the hybrid work model, and today’s enterprises now have hundreds — if not thousands — of pieces of video content floating throughout their environments. Onboarding, training, company announcements, ordinary meetings, and quick catch-ups all happen over live video, video stream broadcasts, on-demand video, and other video formats. We’re also seeing an increase in media formats for processes that previously relied on one-on-one interaction, like customer support and FAQs.

However, many enterprises don’t have the infrastructure in place to make secure streaming accessible, and they usually rely on disparate storage options rather than a centralized video hosting platform. An all-in-one video platform can provide the central source to capture, manage, and distribute all video content.


Why Security Considerations Affect Your Video Hosting Choices

When selecting a video hosting platform for your organization, security considerations are paramount. That’s even more true in today’s digital landscape, where data breaches and unauthorized access affect the increasing number of businesses relying on online infrastructure. Your security requirements will ultimately determine the preventative measures you need for your online video platform.

For instance, Advanced Encryption Standard (AES), a symmetric encryption algorithm, will encrypt your video content during transmission and storage, thus preventing malicious actors from intercepting it. A secure streaming protocol can also affect your security profile, which is why we make sure all of our services run through HTTPS and TLS.


Security Challenges Enterprises Face Beyond Encryption and Digital Rights Management

Despite their emerging importance, most enterprise video platforms were not designed with data protection at the forefront, and they lack the security feature set and governance protocols needed to protect enterprise video content. And that doesn’t even cover the issues that may arise from using a live streaming platform tailored toward individual content creators for confidential material. 

That means enterprises face the possibility of sensitive data leaking to external parties, exposing the enterprise to severe financial, reputational, and operational risk. Moreover, at enterprises that don’t use a secure video hosting platform, employees often store content in external locations, creating further data loss exposure.

Some of the specific risks enterprises face include:

  • Prerecorded earnings broadcasts can leak to the public, causing shares to take a serious hit and significant revenue opportunities to be missed.
  • Product launches might reach the public earlier than planned, negating all product launch efforts and giving other companies a serious competitive advantage.
  • Leaked corporate acquisition news can undermine corporate marketing strategies and seriously dampen announcement day performance.

Security risks exist across the entire enterprise video life cycle. Employees might create video content that includes sensitive company data before distributing it to public networks and channels where it is beyond the purview of your internal security team. Even for live streaming broadcasts and on-demand video hosted on internal storage solutions, malicious actors might exploit unsecured networks to deploy ransomware, encrypt data, and exfiltrate sensitive information for financial gain.

When you invest in an enterprise video platform, it must have a comprehensive security feature set to protect data at every possible production stage and attack vector.


The Four Pillars of a Secure Online Video Platform

Enterprise video security is a multifaceted approach to video data and content protection that requires several layers of governance to control user access and safeguard sensitive data against the latest threats in your industry.

A good enterprise video platform should be built on the four following pillars:


  • Access control: A secure enterprise video platform enables system administrators to assign roles to individual employees, determining who has permission to upload videos and — perhaps most importantly — who needs to approve videos added to the system. A secure platform should also give admins control over which individuals have permission to access each asset, ensuring only the people who need to use specific videos can view their contents.
  • Governance: An enterprise’s security system is only as good as its ability to enforce regulations and compliance rules. A robust governance layer ensures the system is being used as it was designed. This pillar also includes the creation of approvals workflows to ensure the appropriate individuals are assigned to each authorization, validation, and compliance step for all video content. Furthermore, governance protocols enable enterprises to enforce retention policies, ensuring sensitive videos are kept (or removed, depending on the content) after a specified period of time.
  • Organization: A core part of a secure enterprise video platform is the ability to organize video content according to the needs and requirements of different teams. Channels features give teams the ability to share videos only with those employees they want viewing them, instead of sharing them across the entire company. Channels should be designed with high-security standards to give teams the freedom to collaborate, share ideas, and create value.
  • Discovery: Employees have gotten used to the fast, convenient, and personalized video that consumer streaming services like Netflix and Hulu offer, and many of them expect the same type of experience from their company software. The final pillar of a secure video streaming platform ensures employees are equipped with searchability, recommendation, sharing, and other features to enable seamless access to enterprise video content.

Rules To Embed in a Secure Video Streaming Platform

Follow these five steps to enhance your video content and streaming security, improving video experiences and mitigating possible risk:

  1. Communicate early and often with the senior leadership team
    It’s important to involve senior leaders in all conversations around video content and video streaming security. They are best positioned to identify the most sensitive information while also helping to clarify which jobs and management levels require access to specific information. This will help ensure that your security infrastructure is informed by the actual priorities and sensitivities of your enterprise.
  2. Identify who needs access to what content                                                                                                                                                                             Your enterprise is a bustling organization of thousands, possibly tens of thousands, of employees. Not all of them require access to all video content. Take time to collaborate with senior leaders and other department heads to make complete lists that name the individuals who require access to specific pieces of sensitive video. This will help inform the creation of permissions when it comes time to implement access controls.
  3. Be as detailed as possible
    The right enterprise video platform allows you to implement access controls at a highly granular level. You can limit access to video content to ensure unauthorized viewers who do not need certain videos to complete their job functions are unable to consume that content. Additionally, you can place time restrictions on their access privileges or limit video access to further reduce possible exposure to risk.
  4. Secure physical recording locations to prevent data leakage
    Make sure all physical recording locations are free of any information that could lead to data leakage or risk. Background images and slide decks should be properly vetted to prevent sensitive information from leaking. Of course, governance controls will play a key role here, too. Authorized users should carefully vet all video content created in your network to ensure users aren’t inadvertently sharing sensitive enterprise (or consumer) information to both your internal and, worse, your external networks.
  5. Stay ahead of the latest cybersecurity trends
    Cybercriminals are constantly fine-tuning their hacking capabilities, meaning enterprises have to similarly evolve to stay ahead of threats and prevent data breaches. The right online video platform will be built according to the industry’s highest security standards, ensuring your sensitive video content stays safe behind a comprehensive security infrastructure that is constantly updated to meet emerging threats.

Checklist for Ensuring Secure Video Hosting and Streaming

Vbrick’s enterprise video platform is equipped with a robust set of security features to maximize performance and enhance online video experiences. These features include:

  • Single sign-on: SSO capabilities enable users to easily access Vbrick enterprise video tools using a single set of login credentials. Not only does this streamline repetitive tasks and enhance the user experience, but it also improves password protection while simplifying user authentication.
  • Role-based security: Vbrick enables system admins to create workflows and assign specific roles and responsibilities to authorized individuals. This lets them gain greater control over which users have the ability to create videos, manage channels, and distribute content either internally or publicly. It also gives them an approval layer to ensure all content is compliant prior to delivery.
  • Comprehensive video encryption: Vbrick encrypts and centralizes all video content to protect it from harmful internal and external actors. Whether the video is in storage or moving within your network (and beyond), Vbrick’s AES encryption prevents malicious actors from accessing and stealing video content.
  • Access controls: Vbrick’s access controls enable users to limit unauthorized access to video content creation, manipulation, and distribution. Users can also flag and block unauthorized viewers from consuming specific videos, giving enterprises more control over the internal consumption of sensitive video content.
  • Ransomware protection: Our enterprise video platform is built according to the industry’s highest security standards. In addition to being SOC 2 audited and GDPR compliant, Vbrick offers the only FedRamp-certified online video platform on the market. We provide the security infrastructure needed to facilitate video content protection against harmful ransomware threats, preserving data integrity and privacy.
  • User activity auditing: System admins gain complete oversight of all changes made to every video stream or webcast contained in their video content library, including the information that was changed and which user initiated the change. This helps them pinpoint compliance issues when they arise and undo possible unwanted changes.
  • Machine learning-based data loss prevention: Vbrick’s tools are equipped with machine learning (ML) technologies that automate critical components of your data loss prevention (DLP) protocols. ML tools gather information based on industry trends and attack profiles to build a more sophisticated understanding of your level of risk and better protect against security breaches.

Vbrick’s robust suite of enterprise video solutions is designed for the video needs of today’s enterprise. Reach out to our team today to schedule a demo.

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