How Delivering High-Quality Video Experiences at Scale Can Help Drive Growth

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There is a direct link between an organization’s ability to deliver exceptional video-first digital employee experiences (DEX) at scale and its ability to hire and retain talent — the top growth driver for 2022, according to 77% of business leaders.  

Long-term flexible work creates new enterprise network headaches

As the job market remains tilted in workers’ favor, job seekers are looking for more from potential employers, including more flexible work arrangements. While many organizations are delivering on these expectations, flexible or hybrid work models can create uncertainty and prompt questions such as, “How many employees and devices will our network need to support today?” Also, “How do we account for bandwidth spikes when our CEO calls an urgent all-hands meeting… that starts in an hour?” And, “How do we keep everyone engaged and on the same page with people working from everywhere?”

Since 2000, video and other digital services have seen a tenfold increase in global use. These services have been a boon for collaboration and engagement, but only when they work as intended. When things like connectivity issues get in the way, productivity suffers.  

Despite growing digital workplace investment, the employee experience with technology remains a ‘black box’ for most infrastructure and operations leaders,” say Gartner researchers. 

Impacts of poor video-first digital employee experience

Many employees’ day-to-day interactions and experiences revolve around video, from company meetings and training sessions, to live and on-demand one-to-many video streaming events.  

When these video experiences are positive, people are empowered to work more efficiently and effectively, which ultimately drives greater job satisfaction. A recent Gartner survey found that workers are twice as inclined to stay in their current organization if they’re satisfied with tech applications used at work. 

Enterprise growth hinges on great talent. And hiring and keeping highly skilled workers hinges on giving them high-quality digital experiences reliably. But since video is so bandwidth-intensive, this can be challenging – especially when it comes to scaling video without compromising the corporate network. 

Most corporate networks are not adequately sized to handle the impact of hundreds or thousands of employees using video simultaneously. Without an enterprise content delivery network solution (eCDN)solution in place, networks easily become overwhelmed and employee experiences suffer. In fact, 58% of respondents of a global survey indicated that technical or software issues were among the biggest challenges of virtual conferences. 

Flexibility is key to meeting flexible work demands

Vbrick Distribution is as a standalone offering that gives enterprises the network agility they need to keep work flexible, and reach 10 or hundreds of thousands of viewers whenever they need to.  

With a portfolio of eCDN modalities and pay-as-you-go options, Vbrick Distribution provides a reliable, high-quality experience to an unlimited number of users on any device and at any location across the globe. In keeping with its promise of flexibility, Vbrick Distribution supports multiple video sources including RTMP, conferencing platforms such as Webex, Zoom, Pexip, and Microsoft Teams, and SIP-based video conferencing systems. The cloud-based service enables real-time video streaming performance and network monitoring, analytics, and best-in-class security to protect your video content – all built-in and available out of the box.  


Flexible, hybrid work is here to stay.

As you build or mature your enterprise video strategy, don’t stop at content and execution. Your delivery is just as important. Discover more about Vbrick Distribution today, or schedule a demo.

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