Overcoming the Top 3 Challenges in Enterprise Video Adoption

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Video is increasingly vital for effective communication and training within enterprises. While total experience strategies and a human-centric approach to security and privacy are only picking up momentum now, organizations have been leveraging a single technological solution for years to engage employees, streamline onboarding, and enhance knowledge sharing: video. 

Yet, many face significant hurdles when implementing video solutions across their workforce. Common challenges include network infrastructure limitations, disorganized content libraries, and low user adoption and engagement.

Understanding these pain points is the first step toward overcoming them. This blog post delves into the top three challenges in enterprise video adoption and presents practical solutions to tackle these obstacles head-on.

Challenge No. 1: Network Infrastructure Limitations

Unfortunately, not every organization has the luxury of high-speed bandwidth and flawless infrastructure. That’s why every tool needs to adapt to existing conditions rather than imposing on users with additional requirements.

The Issue

Implementing video content, especially live streaming, can significantly strain an organization’s network resources. For example, during virtual town hall meetings, when all employees log in simultaneously to view a live broadcast, the sudden surge in network traffic can overwhelm existing infrastructure. This can lead to buffering issues, poor video quality, and even disruptions in the stream, negatively impacting the user experience.

Its Impact on Users Within Your Organization

  • Decreased adoption: When videos buffer or lag, users become frustrated and are less likely to engage with your video content in the future.
  • Operational disruptions: Network slowdowns or outages can affect other critical business applications, hindering overall productivity

Vbrick’s Solution

Vbrick tackles this head-on through a multifaceted approach:

  • Network assessment and optimization: We collaborate with organizations to evaluate their existing network infrastructure, identifying potential bottlenecks that could impede video performance.
  • Collaboration with IT teams: By working closely with internal IT departments, we ensure the network is prepared to handle increased video traffic efficiently.
  • Implementing scalable technologies: Vbrick utilizes solutions like multicast and peer-to-peer networking to distribute video content effectively. These technologies help accommodate peak usage without compromising performance by efficiently managing bandwidth and reducing strain on the network.

Challenge No. 2: Content Organization and Accessibility

While the need for video content management often starts with a vague notion, many organizations quickly realize that today’s media consumption behavior and business objectives require more fine-grained solutions.

The Issue

Employees often struggle to find and access video content when it’s scattered across multiple platforms and storage locations. For instance, large companies might embed videos within their SharePoint sites or intranet pages without maintaining a centralized video library. This approach leads to fragmented access, making it difficult for employees to locate the content related to their tasks at the right time.

Its Impact on Your Employees and Resources

  • Low engagement: When video content is hard to find, employees are less likely to engage with it, diminishing the effectiveness of internal communications and training programs.
  • Inefficient use of resources: Valuable content may go unnoticed or unused, resulting in wasted efforts and resources spent on creating these videos.
  • Fragmented knowledge sharing: Without a centralized system, important information can become siloed, hindering collaboration and knowledge transfer across the organization.

Vbrick’s Solution

Vbrick addresses these challenges by providing a unified enterprise video content management platform that centralizes all video assets:

  • Centralized library: Our platform consolidates all video content into a single, searchable repository, making it easy for employees to find and access the resources they need.
  • Seamless migration assistance: We assist businesses in organizing and migrating existing video libraries from disparate platforms, ensuring a smooth transition without loss of content or compliance issues.
  • Customizable access controls: With robust permission settings, you can control who sees what content, ensuring that the right audiences have access to the right videos.
  • Integration capabilities: Vbrick integrates seamlessly with tools like Zoom or content management applications like WordPress, allowing embedded videos to link back to the centralized library. This ensures consistency and ease of access across all platforms.

By implementing a centralized system, organizations can enhance engagement and maximize the return on their video investments. To learn more about what makes an effective enterprise video content management platform, check out our blog post on key features to consider.

Challenge No. 3: User Adoption and Engagement

Any organizational change also means friction, and video management is no exception. That’s why every strategy should not only include technical benchmarks to measure implementation success but also adoption and learning curves.

The Issue

Employees may resist adopting new technologies and features, such as advanced AI capabilities within enterprise video platforms. This reluctance often stems from a lack of awareness about the benefits these tools offer or discomfort with changing established workflows. As a result, organizations don’t fully leverage their enterprise video solutions.

Its Impact on Your Implementation Plans and ROI

  • Underutilization of features: Valuable functionalities that could enhance communication and training are overlooked.
  • Missed opportunities: Organizations miss out on the increased engagement and efficiency that these technologies can provide.
  • Rising expenses: Rather than leading to savings, misused solutions can often lead to higher costs, as untrained employees might waste storage or even give permission rights to users outside your organization, causing compliance risks.

Vbrick’s Solution

Vbrick helps you boost user adoption by focusing on tailored user engagement strategies:

  • Customized onboarding and training: We develop training programs tailored to different user groups within the organization, ensuring each team understands how to effectively use the video platform.
  • Ongoing support and updates: Vbrick provides continuous support and regular updates to keep users informed about new features and best practices.
  • Leveraging analytics: By utilizing engagement analytics, we help organizations track how employees interact with video content. This data-driven approach allows for adjustments to ensure content remains relevant and engaging.

Integrating video solutions into platforms that employees already use can also enhance adoption. For example, our integrations with ServiceNow Employee Center and ServiceNow Customer Service Management allow seamless access to video content within familiar workflows.

Make the First Step Toward Better Video Adoption Today

Addressing network infrastructure limitations, organizing content effectively, and boosting user adoption are crucial steps toward enhancing video utilization within your organization. By tackling these challenges head-on, you can significantly improve internal communications, training programs, and overall employee engagement.

Partnering with an experienced provider like Vbrick ensures you have the right tools and expertise to overcome these hurdles. Our comprehensive solutions are designed to adapt to your specific needs, helping you fully leverage the power of enterprise video.

Don’t let common obstacles hinder your organization’s growth. Take proactive steps today to transform your video adoption strategy and unlock the full potential of your workforce.

Ready to experience the difference Vbrick can make? Schedule a demo today to discover how our solutions can be tailored to meet your unique organizational needs.

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