What To Know About Building Your Video Library
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As we all change our daily media consumption habits and a new generation of digital natives joins the workforce, the demand for robust video solutions suitable for enterprise environments grows.
By 2025, 75% of the workforce will be digital natives, accustomed to using video in their daily lives. So, for modern enterprises trying to attract young talent, investing in enterprise video solutions also means providing the tools that help attract and retain employees. Without those workers, it’ll be increasingly challenging to stay competitive.
However, it’s not enough to simply adopt video without a plan. While video content can play a crucial role in enterprise communication and knowledge sharing, it can also lead to massive expenses and disorganized files if done incorrectly. This is the difference between engaging employees, customers, and stakeholders through effectively managed content and hurting workflows and your brand through cumbersome experiences.
Vbrick stands out as a comprehensive solution for centralizing video storage and management, addressing the unique challenges enterprises face in harnessing the full potential of video.
Understanding the Challenges of Building a Video Library
Modern organizations generate a vast array of video content across various departments.
- Marketing teams create promotional videos.
- Product teams produce project update videos.
- IT departments develop how-to guides.
- HR departments deliver training and policy videos.
Additionally, the rise of remote work has led to an explosion of recorded meetings, all of which hold valuable information.
However, this wealth of video content often remains underutilized due to disorganized content management and scattered storage across multiple platforms like Zoom, Google Meet, and Slack. Without a centralized repository, valuable videos end up buried in personal folders or forgotten in the cloud, leading to inefficiencies and missed opportunities for knowledge sharing.
The Need for a Single Repository
To overcome these challenges, organizations need a single repository where video from all the various sources can be seamlessly transferred or uploaded. And that content must be securely stored, organized, and easily accessed.
Vbrick offers just that — a centralized platform designed to consolidate video content, ensuring it’s safe, searchable, and manageable.
Governance and Ownership of Video Content
Effective video management starts with planning content workflows and organization, similar to how a physical library categorizes books.
For example, some videos may only be useful for the tech team, so access to them would need to be limited. Others, like general guidelines and policy videos, might apply to every employee on a daily basis. Offering easy access to these types of assets to the right people can significantly reduce workloads and improve employee experience.
This involves setting up clear governance structures, defining ownership of video content, and establishing viewing permissions within the organization. Vbrick’s platform supports this by providing robust tools for content approval, publishing metadata and organizing content using channels and categories. This ensures finding and retireving content is simple and strightforward.
Platform Choice: Generalists vs. Specialists
When it comes to video platforms, organizations often face a choice between generalist platforms and specialized solutions like Vbrick.
Generalist platforms may offer basic video storage, but they lack the advanced features required for enterprise-level video management. As a recognized leader in the enterprise video platform space, Vbrick provides a dedicated solution with capabilities tailored to the unique needs of large organizations. These features include governance, as mentioned above, as well as viewing analytics, the ability to seamlessly embed videos in applications or third-party sites, and artificial intelligence (AI) capabilities to help manage video libraries at scale.
Usage Standards and Guidelines
For a video strategy to be effective, organizations must establish usage standards and guidelines. This includes defining what constitutes acceptable use of video, setting criteria for video content, and implementing training programs to ensure employees are well-versed in these guidelines.
Leadership plays a crucial role in driving video adoption, as top-down support is essential for successful implementation.
Drafting Your Enterprise Video Management Strategy
A detailed enterprise video management strategy will set the guardrails to ensure departments use video in a way that’s intended, thus preventing compliance and liability issues as well as workflow inefficiencies.
Content Housekeeping
A critical aspect of video management is content housekeeping. Vbrick enables organizations to set rules for content retention and auto-deletion, ensuring that video libraries remain up-to-date and relevant.
Viewership and audit analytics provide insights into how videos are consumed, helping organizations make informed decisions about content management.
Compliance and Security
Compliance and security are paramount in enterprise video management. Vbrick offers tools for defining access controls based on active directories or permissions, making sure only authorized personnel can view specific content.
Approval workflows can be established so content is reviewed and approved before it is published. Whether it is for legal purposes or to be sure a message is on brand, this capability allows organizations to have more control over what information is available for internal or public consumption.
Multi-tier approval processes, enhanced by generative AI tools, help detect risk elements such as sensitive information. If certain topics or customers require your legal department to get involved, the platform can highlight every video in which they were mentioned. Across all workflows, you can ensure compliance with industry-specific requirements like GDPR, FedRAMP, and SOC 2 to rest assured your company and client data is protected.
Intelligence and Searchability
One of Vbrick’s standout features is its enhanced and generative AI capabilities.
Vbrick’s platform enables smart search by employing intelligent algorithms that identify concepts, not just keywords. This provides users with more precise search results, saving time and pinpointing the most relevant content.
Generative AI simplifies metadata creation, including creating summaries, chapters, transcriptions, and translations. Not only does this help automate and simplify managing large video libraries, but it makes it easier for beginners to organize content while providing standardization benefits for experienced media teams.
Work Process Efficiency
Video content holds a wealth of knowledge, and Vbrick makes it accessible where it’s needed most.
Whether it’s a video explaining PTO rules or resolving technical issues, embedding relevant videos into workflow platforms like ServiceNow or Workday streamlines processes, improves productivity, and enhances the overall employee experience.
Building ROI With Video
Investing in Vbrick’s video platform delivers substantial ROI. Its scalability and adaptability allow it to grow with customers’ unique video challenges, supporting both beginners and media-experienced enterprises.
Vbrick’s user experience and feedback loop ensure that features are continually enhanced based on customer needs, leading to streamlined workflows and operational benefits such as reduced man-hours and staffing costs. Improved education and employee experience are also significant advantages, as internal video resources facilitate better problem-solving and knowledge sharing.
Prepare Your Enterprise for the Future
Vbrick prepares enterprises for this generational shift, integrating video seamlessly into professional environments. The risk of using non-compliant platforms for corporate video is high, but Vbrick’s robust security and compliance features mitigate these risks, ensuring a secure and effective video strategy.
Vbrick offers unparalleled advantages for video ingestion and management, transforming how enterprises leverage video content. Its comprehensive solution addresses the challenges of disorganized content, compliance, and workflow efficiency, making it an indispensable tool for modern businesses.
