Did you know that in the U.S. alone, users watch over 180 million hours of video content on a daily basis?
From a business perspective, 87% of marketers are using video content on a general basis, with 96% of B2B organizations using video content specifically in their marketing campaigns.
Once enterprises start creating and sharing video content, video content management becomes an essential part of their business operations.
If you are not as familiar with video content management, you have come to the right place. Keep on reading for a full breakdown of what video content management constitutes for enterprise businesses. In addition, we will take a deep dive into the benefits of having an enterprise video content management solution as well as how to pick the right one.
What is a Video Content Management System (Video CMS)?
In the simplest of terms, a Video CMS is a type of software that aims to streamline the process of organizing all of your video content. This way, all of your content would be centralized and easy to manage.
It sounds quite simple on the surface. Yet, managing video content has unique attributes that are not similar to managing other types of data, like images and text.
Here is why.
The Benefits of an Enterprise Video Content Management System
Let us look at what a solid video content management system can provide to your business. After all, it might seem like too much trouble to have a whole system in place just for videos.
However, once you have video content that’s more than the bare minimum of what a business would have, managing your video content becomes quite complex.
Better Support for (Huge) HD Video Libraries
If your business is barely tipping its toes in creating video content, you will be astonished to learn how big some video files can get. For instance, a regular two-minute long HD video recorded on an iPhone will get as large as 200 MB. Beyond storage capacity issues, you will start running into the challenges of distributing video content across your enterprise.
This is why many hosting services on the market that can require paid subscriptions for more than 500 MB worth of videos in a week. This is not much in comparison to the actual video sizes that you will be working with once you have a solid video creation machine going. The right Video CMS will make video management a much simpler process. It will provide an instinctive user interface and a ready-to-use API that your developers can integrate other key enterprise systems into.
Better Enterprise Video Delivery
Hosting is only a single part of video management. Another essential part of enterprise video management is optimizing video delivery to your audience.
Using an enterprise content delivery network (eCDN) will ensure that your enterprise video experience is seamless. While many enterprise video platforms boast available integrations with third party solutions, the Rev platform offers video distribution solutions natively integrated.
If you want to leverage the full value of the video assets you create, you are going to need a Video CMS that will ensure that your videos can reach your audience quickly, efficiently, and with high quality.
Organization & Search
Metadata management and categorization continues to be an integral part of ensuring your video library is well organized and user friendly. There are common approaches to categorizing videos include by content type, key topic, department, and publish date. Regardless of the knowledge management approach you choose, be sure to keep your categories future-proof and intuitive for your end users. An enterprise-class Video CMS will not only allow you to search across the metadata of your video library, but also within the content of the actual videos.
One element that separates Vbrick from other platforms has been the integration of artificial intelligence and machine learning capabilities for enriching your video library. From automatically transcribing and translating subtitles for your videos, to searching across visual content for particular speakers, Rev IQ is redefining what video content management can do for the enterprise.
In the enterprise environment, video content is a key knowledge asset that needs to be managed and governed like any other intellectual property. Compliance teams need capabilities around video approval workflows and legal holds to ensure that videos have been properly vetted before sharing. User roles and governance features will prevent sensitive information from being shared with the wrong parties/outside of the organization, and will be required by enterprise risk management leaders.
Choosing the Right Enterprise Video CMS
Enterprise companies have needs that are more complex when they are exploring investing in an Video CMS.
Here are three non-technical takeaways for what kind of system your organization is going to need:
- User-Friendly: The only way in which a software solution can be a good investment is if users across functions and roles adopt it with ease.
- Scalable: Few video platforms are design with enterprise scale in mind. When thousands of users across the firm are demanding HD video, you will quickly find network bandwidth in short supply.
- Adaptable: Video CMS should easily integrate with key systems in your technology stack such as video conferencing platforms like Webex, as well as collaboration solutions such as Microsoft Teams. This graphic shows Gartner’s 2020 analysis on key uses for Enterprise Video across functions.