Through its partnership with Vbrick, the bank was able to successfully navigate through this time of transition, and continues to expand its use of video to deepen trust and engagement.
Today, 94% of the bank’s employee base is actively using the Vbrick EVP at work.
The bank’s customer-facing video portal has been wildly successful. Customers visit the portal regularly, and love seeing their own local branch and familiar faces in featured videos. Employees look forward to contributing their voices and stories. Some have even remarked how this channel helps them feel heard in the workplace. New video content is added regularly to the portal, which the bank has dubbed its “corporate TikTok” page.
By empowering employees with self-service IT capabilities and video resources like the 360-degree mobile app, the bank saw a 26% reduction in IT tickets in just six months. This enhanced operational efficiency means IT staff can focus on business-critical transformation initiatives.
And that’s just the tip of the iceberg. The bank’s team is constantly looking for new ways to innovate with video for maximum impact. They collaborate regularly with Vbrick to transform creative ideas into new use cases. For them, video is so much more than just hosting company-wide meetings or town halls — it’s a huge part of their culture. As the bank continues to grow, it has the right video capabilities and infrastructure in place to scale this powerful engagement model and continue delivering exceptional experiences for its customers and employees.