Enhance Your Video Content With a Quality Video Asset Management System
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Enterprises are increasingly settling into hybrid work models, making video communication essential to keeping employees engaged, facilitating day-to-day collaboration, and powering enterprise growth and performance.
That also means many companies have an unprecedented volume of video creative assets circulating through their ecosystems, necessitating the need for a video asset management system to maintain control over that content.
Building your video asset management system
A video asset management system gives enterprises the tools they need to centrally manage all tasks related to the production, organization, and distribution of enterprise video content. Enterprises can use these tools to facilitate the widespread creation and dissemination of video assets, allowing users to share critical information and institutional knowledge with colleagues in a secure environment.
Video asset management systems also give system administrators the ability to maintain control over content creation, ensuring all content shared to their enterprise ecosystem is relevant, appropriate, and compliant. The result is a dynamic, accessible, and organized video asset library that benefits stakeholders at all levels of the organization.
Business benefits of a great video asset management system
Video asset management systems help enterprises facilitate seamless access to digital media, distribute video to large audiences, and enrich content for maximum value. Some of the main advantages of video asset management systems include:
- Giving employees access to essential video content: Video communication is essential to facilitating work and collaboration in hybrid and fully remote enterprises. Video asset management software gives employees quick and easy access to the videos they need to complete their job functions, increasing their productivity and efficiency while improving engagement and satisfaction.
- Centralizing content management for expert oversight: Video management systems allow administrators to oversee the storage, usage, and movement of all video content in their ecosystem. This helps them better organize their videos to enable seamless accessibility, while adding a management layer to edit, archive, or remove videos that are no longer providing value.
- Delivering high-quality video content to thousands of users: Today’s hybrid enterprises have to deliver digital media to thousands, sometimes tens of thousands, of viewers securely and reliably. Leading video asset management systems are equipped with advanced video streaming protocols to help enterprises provide excellent video experiences to users spread across the world without crashing enterprise networks.
- Understanding which videos are being used and how: Managers want to know that the videos they assign to users (whether as part of training or some other assignment) are actually being consumed. Video asset management systems provide admins with a host of video analytics tools they can use to track video performance, helping them determine if users are consuming content and whether videos need to be moved or archived.
- Increasing engagement among distributed workforces: One of the great benefits of hybrid/remote work models is that it enables enterprises to hire talent from across the world. Transcription and translation services empower enterprises to give every employee access to video content in their native languages so they have equal access to critical information.
Core capabilities of a video asset management system
With the right suite of features, your video management system can help your enterprise make video content more accessible while eliminating operational challenges associated with video production.
Some of the core features you should look for in video asset management software include:
Search and tagging
Content creators can tag videos with specific topics, metadata, or speakers’ names to ensure users can quickly and easily search your enterprise video asset library to find the video file data they need. Paired with automatic, real-time transcription services, users can also skip ahead to the point in the video they want to view. At Vbrick, in addition to the above features, we offer personalized video recommendations to match users with the most appropriate content for a rich media-viewing experience.
Native video capture
Our enterprise video platform utilizes the most advanced peer-to-peer and video streaming protocols (like WebRTC and RTMP) to make it easier than ever for users to capture and share video content across your ecosystem. Users can record content directly from their browser or webcams and share it with other users in your network without requiring additional software or equipment.
Online video editing
System administrators and other authorized users can use advanced video streaming protocols and simplified approvals workflows to streamline the video creation process, making it easier for users to create, edit, and publish content. Enterprise video content databases will be free of convoluted workflows and out-of-date content, while end users won’t have to tinker with plug-in restrictions and additional software or hardware.
Real-time transcription and translation
As today’s hybrid enterprises expand their geographic footprint to include stakeholders from across the world, it’s more important than ever to offer enterprise content in the native language of each of your employees to create more inclusive video content for your global audiences.
Enrich your video content with real-time transcription and translation services to make videos more searchable and accessible to employees across your entire enterprise. Vbrick’s enterprise video platform enables translation of video content into more than 48 different languages.
Enterprise security and governance in the cloud
All video and audio file data stored in Vbrick’s enterprise video platform is encrypted and protected behind a security infrastructure bolstered by the industry’s highest data protection standards. System administrators can assign roles and leverage other organizational tools to determine who can upload content, whether that content requires approval from other users, and what methods should be used to store and share it.
Video asset management best practices
Here’s how to maximize and enrich the digital assets in your video content management system:
1. Create approval workflows
System admins should use video content management tools to create detailed approval workflows that subject all video content to the appropriate reviews, ensuring it is compliant with internal policies and standards. Assigned users will be automatically notified that action is required on specific video content.
Digitized workflows help streamline the content creation process while ensuring all content aligns with specified internal and external compliance standards. It also enables enterprises to add layers of reviews without overcomplicating the video production process, making it easy for authorized users to create content while empowering system administrators to enforce compliance requirements at the same time.
2. Establish appropriate access controls
Video content shouldn’t be a free-for-all. A system that grants universal access to all video content can be overwhelming for employees, as well as exposing your enterprise to possible data leaks and even malicious insiders.
Create role-based permissions that restrict access and specific actions to only authorized employees. Certain video content should only be accessible to those who absolutely require it to complete their job functions (like job-specific training videos) to limit sensitive video and audio file data falling into unauthorized users’ hands.
Furthermore, enterprises should restrict editing and publishing power to a trusted set of authorized users. This helps to prevent unapproved users from creating irrelevant or potentially harmful digital content and circulating it throughout your video ecosystem.
3. Outline internal compliance protocols
Establishing internal compliance protocols is essential for organizations that want to ensure all video content shared with enterprise networks adheres to enterprise cultural and professional standards. If employees are free to create and upload their own content without any oversight or approvals process, there is a greater likelihood of insensitive, inappropriate, or unprofessional content being circulated.
The right video content management tools let system admins automatically detect digital assets that contain unwanted information, like inappropriate words, offensive or off-brand language, or even the logos of clients or competitors. This gives system admins much tighter control over the quality of digital content available to users, ensuring it adds value without creating risk for the enterprise or causing harm to other users.
