Boost Productivity With Cutting-Edge Video AI Features
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The rise of AI has been the dominant narrative in the tech world for the past three years. Despite that ubiquity, it can be difficult to determine how exactly to make this technology work for you. Your business needs practical applications for AI. Video management is one area where generative AI (GenAI) is already having an impact.
Rather than just one general-purpose use case, there are several intuitive ways to boost your productivity through GenAI-powered video management tools. These solutions can deliver real value to companies, and they’re not speculative future tech — they’re already here.
What Does AI Mean for Video Management?
Every great solution starts with a problem. The volume and complexity of companies’ video libraries is one such problem. Managing these libraries manually is demanding, forcing businesses to find alternative management methods.
This is where GenAI-powered video management technology comes in, delivering an automated assist that takes the pressure off employees and frees them up to perform more skill-dependent, value-adding work. With the aid of the AI video management tools within the Vbrick enterprise video platform, your people can:
- Streamline essential tasks like video subject tagging and compliance management without sacrificing the quality or thoroughness of these processes.
- Search through large video content archives more comprehensively and efficiently, keying in on details that go beyond surface-level metadata.
- Interact with content on a deeper level, searching for specific insights within videos based on auto-generated transcripts.
What AI Video Management Isn’t
It’s important to note that while some of the media hype around AI and video revolves around the ability to create videos automatically, this is a different use case than video management.
Rather than dealing with auto-generated videos, the tools within the Vbrick platform apply GenAI technology to everyday functions to deliver reliable ROI. The value comes from automating and enhancing employees’ video management efforts.
Specific, Productivity-Adding Video AI Use Cases
When you make a technology investment, you expect a solid, reliable return on that spending. Fortunately, the AI features embedded within the Vbrick video management platform can deliver wins across a variety of common video management tasks.
Some capabilities already helping companies derive value from their video libraries include:
- Receiving detailed insights: The Video Assistant provides answers about your video library when prompted in natural language. For example, if you need to determine a specific fact from a long meeting recording, you can ask the assistant, “What did my supervisor say about the timeline of [project X] in this meeting?” The digital tool can provide a quick answer. It’s also capable of sentiment analysis, determining whether video subjects are expressing positive or negative opinions.
- Summarizing content automatically: Summarizing extended videos can be a vital exercise so that team members can quickly understand the key takeaways from long meetings or calls. Handling the summarization process manually, however, is massively time-consuming. Fast, accurate AI summarization tools make summary generation into a brief, effortless process.
- Monitoring for potential compliance issues: While GenAI tools are assessing the contents of videos, they can detect potential compliance liabilities, such as proprietary information that needs to be redacted. These algorithms then tag those possible issues so governance specialists can take the necessary actions.
- Searching for concepts: Smart Search is a GenAI-powered feature that enables users to look for ideas or topics within videos. Instead of having to match a specific search term to an exact content tag, employees can find all the videos that fit into the area they’re interested in. Smart Search understands colloquialisms and allows esoteric search practices alongside standard Boolean searches.
- Automatically tagging people and topics covered: As with generating summaries, tagging every person who appears in a video can be a tedious, time-consuming process when handled manually. Automating the process through GenAI allows for accurate tagging of people, as well as the topics covered within the video, saving a step and keeping the content archive organized.
All these functions add more and more value as your company’s video library grows larger. Scaling up can mean accumulating terabytes of video data. Organizing all that content can be prohibitively slow and labor-intensive when handled manually, but it’s a snap with GenAI.
Integrations: Unlock Efficiencies in Your Most-Used Software Tools
AI video management features become even more powerful when they’re allowed to interact with other key software platforms used by HR, IT, sales, customer service, and other departments. Key integrations for Vbrick’s suite include:
- Salesforce: AI-powered transcription, search, content recommendations, and the Video Assistant are available for videos embedded into cases, accounts, and records. Sales team members don’t have to leave Salesforce to access this functionality.
- ServiceNow: Videos hosted in the Vbrick platform can integrate directly into ServiceNow workflows, pages, and portals. Users can tap AI functionality for insights and analytics while still in ServiceNow.
At its best, video is a seamless piece of employees’ daily workflows instead of something they have to seek out. Today, this means employees can also use AI video management features without breaking from their flow.
The Next Steps for Video AI
GenAI is always growing and evolving as developers find new use cases for the algorithms. If your organization comes on board with AI video management today, you’re also signing up for an exciting future of new functionality.
Next steps for GenAI in video management may include search and summary features that process images in addition to generating text transcripts. By crunching this visual information into a searchable resource, the technology will deliver an even more convenient interface for searching through videos and finding the exact information a user wants.
In a few short years, GenAI video management has taken great strides, and increasing adoption and use of these solutions can deliver new levels of performance.
Make AI Work for Your Video Management
You don’t have to treat GenAI as something speculative or a future priority. You can invest in solid use cases that have positive value in the here and now. Video management is one of the powerful early proofs of concept, and your teams can start taking real value from the Vbrick platform’s AI offerings immediately.
These AI tools carry on from more conventional forms of automation, delivering a simple but compelling proposition: With GenAI to carry the burden of simple, repetitive work, employees can spend their time on more productive, value-adding work. Your people can put their human intelligence to work while artificial intelligence takes the burden of manual work.
Schedule a demo of the Vbrick enterprise video platform. See it in action and discover all the key GenAI features.
