Beyond Town Halls – Why you need to broaden the reach of your video strategy
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Many of our customers start their video journey with internal corporate communications, often leveraging an Enterprise Video Platform like Vbrick Rev to hold regular company-wide town halls. We are thankful to count amongst our customers some of the largest organizations in the world. For all our customers, large and small, the pandemic caused some major shifts in their adoption and use of video and their needs for enterprise video going forward.
One shift, mentioned in an earlier blog, was an increased use of live webcasts and recorded video content to make sure employees could be reached on their own schedule.
A second major shift we’ve seen from our customers is a strong desire to leverage the same platform, that was once used primarily for internal communication, for external communication and outreach to their prospects, customers, partners and, in the case of our government customers, the community at large.
While many of the requirements and capabilities needed for internal communication and external communication are similar, there are some very important unique capabilities to keep in mind as you look to broaden the reach of your Enterprise Video Platform to external scenarios. In this blog we’ll cover some of the key things to keep in mind as you approach the journey to get to one unified video platform to serve both your internal and external video needs.
Integrated Registration Management for External Webcast Events
Being able to advertise and market your upcoming webcasts is important not only to understand who is interested and who plans on attending, but also being able to use that registration information for follow-up activities, whether they be sales or marketing, or just keeping a running list of the people and organizations that are viewing your webcasts. With Vbrick Rev’s webcasting capabilities, you now have the ability to turn on pre-event registration, which allows your attendees to register days, weeks or even months in advance of the event itself. In addition, registrants will receive a customized email with the event description and details which they can add to their calendar. Depending on the topic, or sensitivity of the content of an upcoming webcast, hosts can also use the pre-registration time to screen registrants and either allow or un-register individuals they may or may not want to join their event – think competitors or non-business email addresses. You also want to be able to customize the information you are capturing at the time of registration so be sure you are thinking through the many (or few) details that are important to capture from these external registrants as they come to register and attend your events.
Live and Video On Demand Transcription and Translation for Global Reach
The always-connected world that we live in and work in these days has made it much easier to reach potentially huge audiences, from internal co-workers to external prospects, partners, and customers living and working around the globe. Effectively reaching and engaging with those audiences however can be somewhat limited if you don’t speak their local language, or your content is not translated and viewable to those extended audiences. Being able to quickly and easily turn on live closed captioning and translations on your webcast events, or adding those same capabilities to your video on demand catalog is more important than ever. Gone are the days of sending a file off to one vendor to be transcribed, and then to another vendor or multiple vendors to have it translated, and then the time-consuming task of matching those translation files up with your video – and not to mention paying a hefty fee each step of the way. With Vbrick Rev, all these capabilities are baked right in, simply select the languages you want to translate to and you’re ready to send that video content or live webcast to all corners of the globe and be confident that your message is being received.
Seamless Support for Webcast Replays and Reuse of VoD Assets
Reaching everyone also means reaching them on their own time. VoD content along with the ability to rebroadcast recorded webcasts are two important capabilities to look for in an enterprise video platform. For marketers, Content is King these days. An enterprise video platform enables companies to extract all the value possible from existing webcast recordings and other VoD assets. Having an integrated video editor that lets you easily trim portions of your video recordings or easily make new clips as stand-alone video content can be a real time-saver. Combined, the use of scheduled rebroadcasts and the sharing and embedding of VoD content can ensure that you can reach all of your internal and external audiences on their own time.
Rich Embedding Capabilities
So, you’ve decided you want to start to share more and more of your content outside of your enterprise environment, that’s great! But how do you do that in a user-friendly and seamless way all the while keeping all of your proprietary and possibly sensitive content secure? That’s where embedding comes into play. Using an automatically generated code-snippet it should be easy to embed VoD assets and live webcasts into an iframe that is hosted on another platform, system, website, content-management system, etc. Embedding in this manner allows your video along with all of its metadata and analytics to stay nice and secure in your video content management platform while also enabling individuals outside of your organization to view the video in a secure window. Whether you’re including video clips in your sales and marketing emails, video blogs shown in sites managed by a content management system, or maybe a public-facing monthly newsletter with video updates from key stakeholders, being able to embed and play those videos quickly and easily is a must. And keeping those videos secure in your cloud-based video content repository, all the while providing a seamless experience for users, are all key factors to keep in mind when looking at embedding capabilities when your target audience is external or public users.
A Simple Licensing Model that Supports Internal and External Use Cases
As companies expand their use of video from a historically internal audience focused mindset, to now begin to also encompass external or public audiences, they need a platform that not only offers the features and functionality to enable those scenarios but importantly offers a licensing model that supports that seamless expansion for different types of consumption. Internal use cases like enterprise town halls, learning, and knowledge management are often best aligned with a user-based license that allows for the flexible, frequent, growing use of the platform by each user. External and marketing use cases however often deal with anonymous or public consumption scenarios for which user-based licenses don’t necessarily align very well. With Vbrick Rev, you have the flexibility to leverage a user-based license for internal scenarios and combine it with a consumption-based viewing hours model to support your growing external or anonymous public video viewing scenarios.
As you start or continue your journey towards having a single enterprise video platform that can support both your extensive internal video and webcasting needs – your town halls, company updates, training, learning & knowledge management, etc. – along with the ever-increasing requirements to support an external or public-facing audience, it is vital you have all the capabilities to easily and securely support all your video content management needs.
Schedule some time with us to learn more about how a unified video platform can help up level your video strategy.