Transforming Internal Communications With Video

Transforming Internal Communications with Video showcases how organizations can unlock a new era of employee engagement by pairing the power of ServiceNow with the impact of Vbrick’s enterprise video platform. Video is not just as another communication medium, but the key to turning the employee experience into a dynamic, consumer-grade journey that informs, inspires, and activates the workforce.

As the digital workplace evolves, attention is harder to earn and even harder to keep. Traditional text-heavy intranets struggle to break through the noise. But when companies embed secure, high-quality video across Employee Center Pro and the broader ServiceNow ecosystem, communication becomes dramatically more engaging, more memorable, and far easier for employees to consume.

This ebook highlights the seamlessness of Vbrick’s native integration with ServiceNow. Video can be embedded anywhere employees already work — Knowledge Articles, HR and IT workflows, ServiceNow Journeys, Tasks, and pages inside Employee Center Pro — without pushing users to external tools. This frictionless experience drives adoption, boosts satisfaction, and turns the intranet into a destination employees actually want to visit.

From onboarding and compliance updates to leadership messaging and cultural storytelling, Vbrick elevates every use case. With enterprise-grade security, SSO, and granular access controls, organizations can confidently deliver content to the right audiences at the right time. Automated workflows supported by Flow Designer make publishing and approving content simple, scalable, and aligned with governance standards.

Vbrick’s analytics layer brings an added advantage: clear visibility into what’s working. Communications teams can track video views, engagement, drop-off rates, and sentiment, then pair those insights with ServiceNow’s Performance Analytics to measure real business impact, from reduced ticket volumes to faster onboarding completion. These insights helps team determine what’s working and what’s not, helping them refine their strategy.

The ebook also outlines real-world scenarios where video solves common communication challenges: low engagement, static content, fragmented channels, limited feedback, and inconsistent training. Through targeted campaign ideas and best practices, readers gain a blueprint for making their ServiceNow environment more cohesive, more interactive, and more human.

Vbrick + ServiceNow serve as a transformative combination for modern internal communications, empowering organizations to deliver messages that resonate, workflows that guide, and experiences that employees genuinely value.