Paul Sparta at Sub0 | Surviving the Content Tsunami – Entity-hood and Truth with Vbrick
Share on Social
Paul Sparta, CEO of Vbrick, presents at the 2025 Polkadot Sub0 Symbiosis in Buenos Aires about content authenticity, truth, and Vbrick’s Verified Authentic initiative.
Video content now dominates 82% of internet traffic, but with this explosion comes a critical challenge: distinguishing authentic content from AI-generated deepfakes and fraudulent material. A revolutionary blockchain-based solution called Verified Authentic is tackling this problem head-on using the Polkadot network to create tamper-proof content credentials. Unlike traditional Web2 platforms struggling with overwhelmed moderation systems, Verified Authentic implements C2PA standards and on-chain verification to establish proof of personhood and entity-hood for digital media. Verified Authentic is democratizing content verification by operating on a public blockchain, offering an open protocol that any media delivery site can utilize, and providing transactable services for de minimis costs.
Verified Authentic aims to enable real-time authentication that could transform how we consume and trust digital media, moving beyond the current chaos of unverified content toward a future where authenticity is cryptographically guaranteed and instantly verifiable.