Enhance Video Experiences With Powerful User Insights
Vbrick’s video analytics deliver rich insights and engagement metrics for live video and video on demand. Better understand your audiences — no matter where they are in the world — to enhance their experiences, deliver greater value, and maximize ROI.
Why You Need Enterprise Video Analytics
Your enterprise is doubling down on video to keep your hybrid workforce engaged and informed. But understanding users’ experience and engagement levels with your digital content can be challenging. You need the ability to see both big-picture trends and granular user metrics to make sure your videos are working as hard as they should.
Key Features
Granular user insights
Provide a detailed look at viewing times, drop offs, completion rates, and more to help ensure compliance.
Comprehensive reporting
Understand who is watching video content across your enterprise, whether in Vbrick Rev or embedded in other applications.
Data aggregation and analysis
Quickly surface experience and engagement trends across your audiences, so you can optimize your video strategy over time.
Real-time performance monitoring
Ensure an optimal experience for critical live events such as CEO townhalls.
Pinpoint network bottlenecks
Understand the quality of live streams at the individual user level.
Enhance Your Videos with Vbrick’s Actionable Insights
Vbrick’s intelligent video analytics solution offers actionable insights to help you discover what makes your videos work — as well as what’s holding them back. Some things you can do with these intelligent video analytics are:
- Compare the metrics of your successful videos with your unsuccessful ones. With these, you can quickly discover what commonalities and differences they share for actionable insights into what keeps your viewers’ attention.
- Break down videos into individual segments to find issues at specific timestamps. For example, if there’s a common timestamp when employees stop watching, you can look at that part to potentially find technical issues — or perhaps interest simply drops off then.
- Use analytics to learn exactly what’s affecting video success rates. This enables you to improve your videos, both in terms of content and technical issues, such as excessive buffering or frequent error messages.
- Keep track of who’s watching your mandatory content, such as training, safety, or legal videos. You can then follow up with any employees who haven’t yet viewed them.
- Gain insights into trends by placing a poll in your video and implementing a chat, which you can analyze later. These also can ensure viewer engagement.
How Our Clients Benefit From Our Intelligent Video Analytics Software
Videos are a major part of running a successful company. Here are two of our clients that have benefited from Vbrick:
Client #1
Our customer has daily video briefings to share information and engage employees. Employees begin each shift reviewing a short video on a laptop, tablet, or mobile device through the security-enhanced Vbrick platform. Vbrick’s software can ensure workers are watching the briefings until the end, and the data can be used to provide reports for audits, documentation, and other purposes.
Client #2
A certified public accounting firm uses Vbrick’s analytics for documentation and proof related to accreditation. They want to be sure each person is watching their training videos and that employees are fulfilling their continuing professional education (CPE) credits.Â
The firm’s live events feature polls and Vbrick’s analytics can show who answered which question and when, ensuring that users are present and paying attention. To make sure people are who they say they are, the company also uses advanced video analytics software to see what device and browser the person used, and other identifying information. This is useful for auditing and security purposes.
