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What is Enterprise Video Streaming?

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Video is no longer a luxury for hybrid and remote companies. Today it’s a must-have as it enables routine communication between colleagues and the distribution of critical company information. It also streamlines formerly cumbersome processes, like training and onboarding, for a leaner, more efficient organization.

However, while numerous video conferencing tools have surged in popularity since the start of the COVID-19 pandemic, many large enterprises discovered to their disappointment that they often don’t scale well, leaving them with unrealized tech investments.

That’s where enterprise video streaming comes in. With a video solution designed for enterprise scale, organizations are able to overcome the bandwidth challenges that come with streaming video to thousands of viewers, and deliver quality video experiences to users across all networks and devices.

Enterprise video streaming: The basics

Enterprise video streaming is a form of video communication that enables large companies to create a great video experience for a large number of users without overwhelming their network bandwidth. 

Enterprise video platforms (EVPs) are specially equipped with the technical capabilities needed to handle video streaming functions at enterprise scale, making them the software solution of choice for companies in need of enterprise-grade streaming service.

Enterprise video streaming unlocks the power of video for the enterprise, enabling companies to:

  • Engage distributed workforces at scale: Video enables collaboration and communication between employees spread across the world, maintaining high engagement for remote employees.
  • Ensure the transmission of important information: Enterprise video streaming ensures employees are able to access critical information they need to complete their jobs, including training, orientation, corporate communication, and company updates.
  • Facilitate engaging live events: Live streaming events is an important part of the corporate communication video playbook. Enterprise video streaming gives employees quick and clear access to each live event without overwhelming corporate networks.

Why businesses need enterprise video streaming in today’s world of work

Hybrid and remote organizations have unique video streaming needs that can be difficult to resolve without the right technology solution. Here are some of the enterprise video streaming challenges facing today’s companies:

Streaming video at scale

The transition to hybrid and remote work models allowed some companies to grow significantly beyond their traditional workforce capacities, giving them access to highly qualified talent in previously inaccessible parts of the world. Although the advantages were significant, this also created a new challenge: Companies could no longer predict with certainty how many people would need to stream video over corporate networks on any given day, creating serious headaches for IT staff.

An enterprise video solution enables businesses to support an undefined volume of video traffic on their corporate networks. Whether 15 or 15,000 people are accessing a video asset, these tools allow businesses to deliver consistently high-quality video experiences to everyone who needs to view video files, whether they’re in the office or not.

Measuring the performance of videos

Video communication is important, but it can be difficult for system administrators to say with certainty that their video assets are delivering intended results and meaningful experiences. If video quality declines and system administrators don’t have the insights needed to improve them, remote organizational culture could unravel.

Enterprises need a way to measure their videos. Video analytics software gives system administrators insight into the engagement and performance of both their live video and on-demand assets, helping them determine whether they are providing value to their teams. Video analytics also help them make decisions about which videos to remove from their libraries and which ones are still driving engagement.

Facilitating global access to video content

Hybrid and remote work environments function because video empowers business leaders to mimic in-person interactions. However, videos is only as valuable as employees’ ability to access and use it. Enterprises can have thousands of videos in their library covering every discernable topic relevant to the company, but if users can’t easily access them they lose a great deal of value.

Enterprise video streaming enables easy access to video files for employees across distributed workspaces, letting users easily search for videos similar to how they navigate YouTube and other streaming sites, while automatic translation services deliver video in local languages and dialects.

Securing sensitive enterprise and consumer data

Video content often contains sensitive personal and enterprise information that, if leaked, could expose the organization to financial, operational, and reputational risk. As cybersecurity threats continue to increase, however, there is a clear need for businesses to keep each video asset out of the hands of competitors or cybercriminals. 

An enterprise video streaming solution comes equipped with advanced security infrastructure to prevent malicious actors from penetrating networks and stealing private information. Businesses can also utilize workflows and access credentials to authorize only select individuals to create, edit, and view certain video assets, putting stricter controls on internal video usage to limit risks.

Investing in the right enterprise video streaming solution for your business

It can be difficult navigating the enterprise video solution market and finding the right EVP for your business. Here are some of the enterprise video platform features you should prioritize in your search for the right solution:

  • Video content management: Vbrick offers enterprises an extensive range of video content management features to give them centralized control over the creation, storage, accessibility, and distribution of their video assets. This helps to increase the value their videos create for employees while ensuring enterprises can still oversee video consumption.
  • Enterprise content delivery network: Our enterprise content delivery network (eCDN) solutions enable enterprises to deliver reliable, high-quality viewing experiences to a huge number of users without crashing their corporate networks. eCDNs are critical to hybrid and remote organizations and the unique streaming challenges they face.
  • Video conferencing platform integrations: Vbrick’s enterprise video streaming solutions don’t replace your preferred video platform — they enhance it. Our products integrate seamlessly with the market’s leading conferencing tools (including Microsoft Teams, Webex, Pexip, and Zoom) to create a consistent, uninterrupted experience for all viewers.
  • End-to-end accessibility: Our end-to-end approach to enterprise video streaming converts video content to more efficient streams to make it easier for users to access content and gain value from video assets. End-to-end video streaming secures the video experience from external (and internal) threats while ensuring accessibility to all devices in the network.

Enterprise video streaming is essential to the smooth operation of hybrid and remote organizations today. Download our EVP buyer’s guide to learn more about the core features you need to deliver high-quality streaming experiences to users in any settings.

Vbrick is the EVP provider of choice for today’s enterprise

The COVID-19 pandemic transformed people’s video consumption habits, and many of them brought those new behaviors — and expectations — to work with them. As companies continue transitioning to remote and hybrid work models, replicating those high-quality, personalized video streaming experiences will be essential to success in this new environment

Vbrick offers today’s future-forward enterprises a selection of enterprise video streaming solutions that connect their distributed workforces and scale with their constantly evolving enterprise streaming needs. Protected behind the industry’s leading security infrastructure, enterprise leaders can rest easy knowing their sensitive enterprise video content data is safe.

Contact our team today to schedule a free demo.

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