What is Enterprise Video Streaming?

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What Is Enterprise Video Streaming?

Live video streaming is no longer a luxury for companies with a hybrid, remote, or dispursed workforce. Today, it’s a must-have as it enables routine communication between colleagues and the distribution of critical company information. 

That said, it’s important to distinguish between a social media platform feature such as YouTube Live and a live streaming solution aimed at enterprises. The difference rarely lies in a visible functionality like a live chat. It’s instead the case that many video streaming service solutions don’t scale well, and it especially shows when you confront them with the demands of an enterprise-sized business.

Besides scalability, an enterprise video streaming platform offers certain features that a content creator simply wouldn’t need. A virtual event in a corporate environment needs to meet different technical requirements that a spontaneous Facebook Live video wouldn’t provide. In addition, an enterprise streaming platform often serves more purposes than live video streaming alone.

To break down the scenarios in which an enterprise video streaming platform might be useful and what differentiates it from a video solution aimed at consumers or solopreneurs, we’ll walk you through some benefits and things to consider when you’re streaming video.


From Live Streaming to Employee Engagement: Benefits of an Enterprise Video Platform

Enterprise video streaming is a form of video communication that enables major corporations to create a great video experience for a large number of users without overwhelming their network bandwidth.

An enterprise video platform (EVP) is specially equipped with the technical capabilities needed to handle video streaming functions at an enterprise scale, making it the software solution of choice for companies needing enterprise-grade streaming service.

Enterprise video streaming unlocks the power of video for the enterprise, enabling companies to:

  • Engage distributed workforces at scale: Video enables collaboration and communication between employees spread across the world, maintaining high engagement for remote workers.
  • Ensure the transmission of important information: Enterprise video streaming ensures employees are able to access critical information they need to complete their jobs, including training, orientation, internal communication, and company updates. At the same time, they make it easier for you to adhere to security standards and protect your organization.
  • Organize live stream events: Whether for internal communication or public announcements, a live event is a great way to drive engagement and embed visual branding and personality in your communication strategy.
  • Streamline video marketing: Successful advertising is all about consistency. An online video platform can help you maintain editorial guidelines and onboard new team members faster, saving you time that would otherwise be spent on repetitive one-on-one meetings.

Why businesses need enterprise video streaming in today’s world of work

Organizations with geographically distributed employees have unique video streaming needs that can be difficult to resolve without the right technology solution. Here are some of the enterprise video streaming challenges facing today’s companies:

Streaming video at scale

The transition to hybrid and remote work models allowed some companies to grow significantly beyond their traditional workforce capacities, giving them access to highly qualified talent in previously inaccessible parts of the world. Although the advantages were significant, this also created a new challenge: Companies could no longer predict with certainty how many people would need to stream video over corporate networks on any given day, creating serious headaches for IT staff.

As the foundation of every solid enterprise video strategy, an enterprise video solution enables businesses to support an undefined volume of video traffic on their corporate networks. Whether 15 or 15,000 people are accessing a video asset, these tools allow businesses to deliver consistently high-quality video experiences to everyone who needs to view video files inside and outside the office.


Measuring performance through video analytics

Video communication is important, but it can be difficult for IT personnel to say with certainty that their video assets are delivering intended results and meaningful experiences. If video quality declines and system administrators don’t have the insights needed to improve them, remote organizational culture could unravel.

Enterprises need a way to measure their videos. Video analytics software gives system administrators insight into the engagement and performance of both their live videos and on-demand assets, helping them determine whether they are providing value to their teams. Video analytics also help them decide which videos to remove from their libraries and which ones are still driving engagement.

Robust content management for global access

Hybrid and remote work environments function because video empowers business leaders to mimic in-person interactions. However, videos are only as valuable as employees’ ability to use them. Enterprises can have thousands of videos in their library covering every discernable topic relevant to the company. Still, if users can’t easily access them, they lose a great deal of value.

Enterprise video streaming enables easy access to video files for employees across distributed workspaces, letting users effortlessly search for videos similar to how they navigate YouTube and other streaming sites, while automatic translation services deliver video in local languages and dialects.

Enjoy live streaming while maintaining security

Video content often contains sensitive personal and enterprise information that, if leaked, could expose the organization to financial, operational, and reputational risk. As cybersecurity threats continue to increase, however, businesses need to keep each video asset out of the hands of competitors or cybercriminals.

An enterprise video streaming solution comes equipped with an advanced security infrastructure to prevent malicious actors from penetrating networks and stealing private information. Businesses can also utilize workflows and access credentials to authorize only select individuals to create, edit, and view certain video assets, putting stricter controls on internal video usage to limit risks.

Investing in the Right Enterprise Video Platform for Your Business

Navigating the enterprise video solution market and finding the right EVP for your business can be difficult. Here are some of the enterprise video platform features you should prioritize in your search for the right solution:

  • Video content management: Vbrick offers enterprises an extensive range of video content management features to give them centralized control over the creation, storage, accessibility, and distribution of their online video assets. This helps to increase the value their videos create for employees while ensuring enterprises can still oversee video consumption.
  • Enterprise content delivery network: Our enterprise content delivery network (eCDN) solutions enable enterprises to provide reliable, high-quality viewing experiences to a huge number of users and end devices without crashing their corporate networks. Hybrid and remote organizations can’t always be sure how many people will access a live stream simultaneously, but an eCDN helps ensure that no matter how those numbers fluctuate, no one will experience latency or buffering issues.
  • Enterprise platform integrations: Vbrick’s enterprise video streaming solutions don’t replace your online meeting platforms — they enhance them. Our products integrate seamlessly with unified communications (UC) solutions, such as Microsoft Teams or Zoom, as well as leading digital workflow tools like ServiceNow to create a consistent, uninterrupted experience for all viewers.
  • End-to-end accessibility: Our end-to-end approach to enterprise video streaming converts video content to more efficient streams, making it easier for users to access content and gain value from video assets. End-to-end video streaming secures the video experience from external (and internal) threats while ensuring accessibility to all devices in the network.

Enterprise video streaming is essential to the smooth operation of hybrid and remote organizations today. Download our EVP buyer’s guide to learn more about the core features you need to deliver high-quality streaming experiences to users in any setting.

Vbrick Is the Enterprise Video Platform of Choice for Today’s Business

The COVID-19 pandemic transformed people’s video consumption habits, and many brought those new behaviors — and expectations — to work with them. As companies continue transitioning to remote and hybrid work models, replicating those high-quality, personalized video streaming experiences will be essential to success in this new environment.

Vbrick offers today’s future-forward enterprises a selection of enterprise video streaming solutions that connect their distributed workforces and scale with their constantly evolving enterprise streaming needs. Protected behind the industry’s leading security infrastructure, enterprise leaders can rest easy knowing their sensitive enterprise video content data is safe.

Contact our team today to schedule a free demo.


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