4 Features You Need in an Enterprise Video Management Solution
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What is an enterprise video management solution?
An enterprise video management solution is a governed platform for storing, distributing and analyzing an organization’s video, built around access control and compliance rather than public reach. It differs from consumer video hosting in four ways: content is searchable and accessible by default, viewing is tied to corporate identity, every session is logged, and governance rules are set by the organization rather than the vendor. Buyers usually arrive at one after a video library outgrows a shared drive, a conferencing tool’s recording folder, or an unlisted channel on a public platform.
Most organizations did not decide to build a video library. They accumulated one. Recorded all-hands meetings, onboarding sessions, product training, customer webinars, and conference talks pile up across a conferencing tool, a shared drive, and two or three departmental channels, until someone asks a question nobody can answer: who has access to all of this, and can we prove it? That question is what an enterprise video management solution exists to answer.
But how do you pick the best platform for your company?
This blog post highlights four crucial elements you’ll want to have in your enterprise video management solution.
What You Want in an Enterprise Video Management Platform
The market looks crowded, but it thins quickly. Most products marketed as video platforms are built for external marketing video or for live meetings, and they run into the same two walls at enterprise scale: permissions that are not tied to corporate identity, and no way to deliver a large live event without saturating the corporate network. The four capabilities below are the ones that separate a platform that clears an enterprise review from one that does not.
If you’re looking for a video CMS for your company, here are the four key features you’ll want to make sure your solution includes.
1) Enhanced video
It’s no longer sufficient for companies to use video. They need to ensure their videos meet accessibility standards, are multilingual, and can be understood by mobile device viewers who consume media with the sound turned off.
That’s why you want an enterprise video management solution that gives you:
- Captioning, subtitles, and transcripts
- Translation support for many languages
- Contextual information
The right enterprise video CMS for your company is one that lets you automatically add and generate captions, subtitles, and transcripts for your videos and live streams. These items help your video meet accessibility standards and gives soundless, mobile-device viewers a way to understand your video content.
Enterprises employ global workforces and deploy global marketing campaigns, making translation support critical for organizations’ videos. A video management solution should be able to translate your video content into many languages.
And you’ll want an enterprise video CMS that’s able to analyze your videos’ contextual information, such as a video’s audio and visual components. This data increases your videos’ accessibility while making your video library better organized and more searchable.
2) In-depth analytics
Large organizations need to answer a harder question than how many views did it get. Which departments completed the compliance module, and which did not? Did the regional offices experience buffering during the all-hands, and where? Which segment of a 40-minute training is where viewers consistently drop out? An enterprise video CMS should answer all three during the event and after it, not just report a total.
3) Best-in-class security
Security is where consumer-grade video tools fail an enterprise review, and it is rarely the encryption that fails. It is the access model. Ask three questions of any platform: does viewing permission come from our directory or from the platform’s own user list, does access revoke automatically when someone leaves, and can we export a record of who watched what. A platform that cannot answer all three will not survive a compliance review, however strong its encryption.
FedRAMP sets the industry standard for digital cloud security. Any video management tool that isn’t FedRAMP certified isn’t the right solution for the enterprise.
4) Customizable governance and workflows
You’re a big company with unique, evolving needs, and your enterprise video CMS should be able to accommodate those demands.
That means your organization’s ideal video content management system gives you precise governance controls. This way, your employees can completely control access to every one of your videos.
And you’ll want to build workflows that align with how your organization operates. A proper enterprise video management solution should accommodate everything from legal approvals to video reviews.
Getting Enterprise Video Content Management Right
It can feel overwhelming to pick an enterprise video management solution for your company.
Fortunately, there are four must-have pieces you’ll want in your video CMS:
- Enhanced video
- In-depth analytics
- Best-in-class security
- Customizable governance and workflows
Any platform that doesn’t come equipped with these features is probably not the right solution for your organization.
Vbrick’s enterprise video platform delivers all four: automatic captions, transcripts and translation; engagement analytics broken out by audience; directory-based access control with exportable audit logs; and governance rules you configure rather than inherit. Talk to an expert about how it would map to your environment.