Investor updates are a pivotal piece of every corporate communications strategy. Not to mention they’re often legally required.
Wall Street uses investor updates to make investing decisions. And companies leverage them to fuel their growth and boost their valuations.
For decades, the method for delivering investor updates stayed mostly unchanged. Enterprises published paperwork required by the U.S. Securities and Exchange Commission while holding quarterly and annual telephone calls to brief investors and the media about their performance.
And some large organizations hosted in-person events for investors to meet and engage with an enterprise’s leadership.
But the confluence of evolving technology and the COVID-19 pandemic shifted how companies deliver investor updates.
For example, in September 2020, the pharmaceutical company Pfizer hosted Virtual Investor Day. The event spanned two days, featuring company executives updating investors about Pfizer’s progress, including developing a COVID-19 vaccine.
Pfizer’s move signals a change in how companies are starting to deliver investor updates. More organizations are increasingly going virtual to keep Wall Street informed and engaged with the enterprise’s business.
But what’s the best way to go about hosting virtual investor updates?
Below, we highlight the benefits of live streaming updates to your investors and what you should keep in mind as you deploy this latest transition in corporate communications.
Why Virtual Investor Updates Make Sense
In April 2020, as COVID-19 disrupted regular business operations, research firm IHS Markit asked its clients if they were planning to host virtual investor relations meetings.
Ninety-five percent of respondents said yes, up from 45% before the pandemic.
Why the increase? Companies told IHS Markit they were moving to virtual investor updates because of convenience, efficiency, and cost-effectiveness.
It’s far easier and costs less to host a virtual gathering for investors than one that’s in person. You don’t have to pay for a venue, catering, equipment rental, and more.
Plus, you’re likely to have greater attendance for a live-streamed event that anyone can join from any location.
Another benefit of virtual investor updates is that you can get detailed analytics about your live-streamed event. With this data, you can develop a deeper understanding of who your investors are and what resonates with them.
And, if you select the right enterprise video streaming solution, you’ll receive hands-on, reliable support that integrates seamlessly with how your company operates. That assistance frees you up to focus on delivering the highest value to your investors.
Now that we’ve covered some primary reasons why companies incorporate virtual investor updates into their corporate communications strategies, let’s talk about what you need to pull off a successful live-streamed investor meeting.
What You Need to Live Stream Investor Relations Meetings
Hosting your first virtual investor relations meeting might seem confusing. Where do you start? What technology do you need?
We have identified a few critical best practices that can ensure your virtual investor update goes off without a hitch.
It starts with technology. You need a video platform built for the enterprise, not for social media.
While tools such as Facebook and YouTube support video, these social media sites aren’t suitable for live streaming your virtual investor updates. They don’t provide the customization, security, and reliability your company requires.
Instead, it would be best to have a solution that supports white labeling and an ad-free environment void of distractions.
You don’t want your investors to click-off from your event when they see another company’s video pop-up in their view. You also want your investors to receive your fully branded experience. You tailor and design a space to your specifications for an in-person event, and you need to be able to do the same for your virtual event.
An enterprise live streaming solution that supports white labeling will give you the customization you need.
Security and privacy is another reason you need an enterprise video platform to run your virtual investor updates.
You’re delivering sensitive, sometimes material information about your company. That’s why you need complete control over who can access your live stream and when.
Reliability is another crucial consideration when hosting virtual investor updates.
One of the goals of many investor relations meetings is to show an impressive face to the investing community. You can’t afford to have a technical hiccup or lagging live stream while updating your investors. Only an enterprise video solution can deliver the reliable quality you need.
The Future Is Now
Virtual investor updates are a cost-efficient, effective way to comply with SEC regulations, keep your investors informed, and your company on a path to growth.
By live streaming investor relations meetings, you can increase the number of investors who attend, gain valuable insight into who your investors are, and present your company in a cutting-edge light.
It starts by picking the right platform. Only an enterprise video platform will deliver the security, quality, data, and reliability you need for your virtual investor event.
Technology and the COVID-19 pandemic are quickly changing how enterprises operate, including how they keep their investors up-to-date. Virtual investor meetings are part of this trend, a step toward the future that’s likely here to stay.
If you’d like to learn about other ways corporate communications teams are deploying video and live streaming, download our whitepaper. You will see ten unique and innovative ways video is changing the corporate communications game.