Even before the COVID-19 pandemic, more and more companies were making their events virtual. Nearly 2 million people live-streamed Apple’s iPhone 11 launch event in Sep. 2019.
But now, virtual events are even more critical to organizations in a time of social distancing and restricted travel. We are seeing large events cancelled or moved to virtual delivery. For example, Salesforce.com is making its annual Dreamforce conference virtual in 2020 and SXSW took much of its show online after having to scrap the in-person event at the last second.
Maybe you’re looking to improve the virtual events you’ve been running, or your company is now moving a physical event online. This guide can help. We’ll walk through everything you need to plan and execute a virtual event.