Video Content Management in Healthcare
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If you’re amazed by how far medicine has come in just a few years, you might be surprised to learn that video content plays a big role in this progress. From improving patient care to transforming medical training, video is changing healthcare in powerful ways.
However, managing video content in the medical field demands a unique focus on security, privacy, and compliance to ensure sensitive patient information is protected.
To achieve this goal, we explore key applications and best practices for video content in healthcare, including patient education, telehealth, and internal training.
The Power of Video in Patient Education
Videos excel at simplifying complex medical information. They can break down intricate procedures or conditions into digestible formats that patients and their families can understand. Naturally, the goal isn’t to replace medical professionals. Their expertise and compassion will always be needed to address detailed questions.
However, research already supports the effectiveness of video in these scenarios. A study published in JMIR Formative Research found that users showed more positive attitudes toward actionable videos with high-quality information about treatment choices. Another study found that video can be more effective in enhancing patient engagement and knowledge retention than brochures. In this case, a study of newly diagnosed diabetes patients, engaging patients is particularly important because they’re still adapting to a recent diagnosis.
One could easily see how those benefits translate to other areas of patient care:
- Pre-surgery preparation: Guiding patients on what to expect and how to prepare.
- Chronic disease management: Teaching best practices for managing conditions like hypertension.
- Lifestyle modifications: Encouraging healthy habits with engaging, actionable content.
The list of where video can support medical professionals goes on, but we’re still just talking about the medium, not a specific platform. Despite the general benefits of video formats, public video platforms like YouTube and TikTok pose significant challenges, like lack of a standardized approach to peer review or poor content quality. It has also been shown repeatedly that, while readily available medical information in easily digestible formats is appreciated, the most challenging task still lies in realizing how video engagement relates to a patient’s understanding of — and informed consent to — treatment.
While some medically-led campaigns like the Animated Patient’s Guide to Lung Cancer did rely on publicly accessible content to enhance health literacy, an open-access model doesn’t always match the patient’s best interests in more individual scenarios. Privacy risks arise when patient information is inadvertently shared, and healthcare providers lose control over content distribution, exposing them to compliance risks.
Streamlining Internal Training and Collaboration
Every healthcare professional faces the dual challenge of staying updated with rapidly evolving medical research and ensuring consistent training across teams. Video training modules can standardize this process, providing everyone with the same high-quality information. This is especially critical in healthcare, where accuracy and up-to-date knowledge can make a life-or-death difference.
Video is particularly effective for enhancing collaboration across departments or locations. Many healthcare teams already use video to share case studies, conduct grand rounds, and host interdisciplinary meetings. These scenarios often involve sensitive discussions that must remain secure. Public platforms can’t guarantee the necessary level of data protection, leaving organizations vulnerable to compliance risks and breaches of proprietary information.
Vbrick’s platform overcomes these challenges by meeting strict regulatory standards. This means healthcare providers can confidently use it for internal training and sensitive discussions without worrying about privacy breaches.
Just as in any organization, successfully implementing a video strategy requires detailed objectives and ongoing iteration. Recent research shows that video content alone isn’t always sufficient for skill-building — especially for tasks requiring dexterity or detailed comprehension. However, 70.5% of medical students report that videos are a great way to enhance learning when combined with a teacher’s guidance. Platforms like Vbrick enable this synergy, offering tools to seamlessly integrate video into broader training and treatment initiatives.
The Limitations of Public Video Platforms
While public video platforms like YouTube and TikTok have made content sharing ubiquitous, they pose significant risks when used for sensitive healthcare content. One of the primary concerns is the potential violation of patient privacy laws.
According to the HIPAA Journal, penalties for HIPAA violations can range from $100 to $50,000 per violation, with annual maximums reaching up to $1.5 million. In a recent incident, the Welltok data breach stemming from the MOVEit hack impacted 8.5 million records, underscoring the severe consequences of inadequate data protection.
Moreover, public platforms lack standardized protocols for video interpreting services in medical settings. The National Association of the Deaf highlights the absence of minimum standards for video remote interpreting services, which can lead to miscommunication and compromised patient care. While video can benefit patients and medical professionals greatly, unauthorized recording of clinical encounters can introduce significant risks, including confidentiality breaches and legal repercussions.
Using unsecured platforms also means healthcare providers lose control over content distribution. Videos can be easily shared, downloaded, or altered without consent, exposing organizations to compliance risks and potential breaches of proprietary information. This uncontrolled environment is unsuitable for the stringent data protection requirements in healthcare.
It’s worth noting that all of these challenges also distract from the task at hand — actual medical care. Among the issues in many analyses, medical professionals mentioned system usability, technical issues, and functionality, as well as healthcare providers’ ongoing concern about compromising primary work tasks.
Vbrick’s Secure Video Content Management Solution
To navigate these challenges, healthcare organizations need a secure, compliant, and customizable video content management platform. Vbrick offers precisely that — a solution designed to meet the unique demands of the healthcare industry.
Robust Security Features
Vbrick’s platform is built with end-to-end encryption and advanced access controls, ensuring that only authorized personnel can access sensitive content.
It complies with healthcare regulations like HIPAA, providing a secure environment for storing and sharing patient information and internal communications. This level of security minimizes the risk of data breaches and legal penalties, safeguarding both patients and the organization.
Customizable for Healthcare Needs
Understanding that each healthcare organization has unique requirements, Vbrick offers customizable solutions that integrate seamlessly with electronic health records (EHR) and other medical software.
This integration streamlines workflows, allowing for efficient management of video content related to patient care, training, and administrative functions.
Advanced Analytics and Reporting
Vbrick provides advanced analytics tools that enable organizations to monitor engagement, understand viewer behaviors, and measure the effectiveness of training programs.
By leveraging these insights, healthcare providers can refine their content strategy, enhance educational outcomes, and ultimately improve patient care.
Ease of Use and Scalability
The platform boasts a user-friendly interface, making it accessible for users with varying levels of technical expertise.
Its scalability ensures that as your organization grows, Vbrick can accommodate increased demand without compromising performance or security. This makes it an ideal long-term solution for healthcare institutions of all sizes
Experience Secure Video Management With Vbrick
In an industry where data security and compliance are non-negotiable, Vbrick stands out as a trusted partner for healthcare organizations seeking to leverage video content effectively. By choosing Vbrick, you’re investing in a solution that not only enhances communication and training but also prioritizes the privacy and security of your patients and staff.
Ready to transform your healthcare organization’s video content management? Schedule a demo with Vbrick today to explore how our secure, scalable platform can meet your unique needs.
