Video at Work Podcast Ep 5: Top 8 Customer Video Trends for 2026 with John Beltrane & Ben Coffinberger

In episode 5 of the Video at Work Podcast, Vbrick customer success team leaders, John Beltrane and Ben Coffinberger, break down the top customer trends in enterprise video for 2026. They offer a behind-the-scenes look at what organizations are actually prioritizing, deploying, and scaling today. The episode goes beyond theory, delivering real-world insights drawn directly from customer experiences across industries.

At the center of this transformation is the rapid integration of AI. Generative AI is fundamentally changing how video content is created, managed, and discovered by automatically generating titles, tags, descriptions, and multi-language subtitles. The real shift is in how video is being used. It is no longer confined to a single platform. Video is now embedded directly into everyday tools like ServiceNow and HR portals, expanding discoverability and driving measurable business outcomes such as reduced support tickets through case deflection and stronger self-service experiences.

On the delivery side, the technology powering enterprise video is evolving just as quickly. Organizations are moving away from legacy, hardware-heavy multicast systems toward scalable, software-based peer-to-peer architectures. The result is the ability to stream seamlessly to audiences of more than 50,000 without the cost and complexity of on-premises infrastructure. These advancements are playing out across industries, including financial services, healthcare, government, and education, where performance, reliability, and scale are essential.

The episode also explores how advanced analytics are elevating video from a communication tool to a strategic data source. With real-time insights, geo-analytics, and integrations into platforms like Power BI and Tableau, organizations can track engagement, measure impact, and continuously optimize their video strategies. Emerging technologies such as Model Context Protocol servers and AI tools like Claude are accelerating this shift by enabling faster data extraction, automated reporting, and dynamic content creation.

Beyond technology, the team dives into the growing importance of governance and compliance. Automated lifecycle management helps organizations enforce retention policies and manage content at scale, although driving employee adoption remains an ongoing challenge.

Finally, the episode highlights how video is reaching more people in more places. From digital signage in conference rooms, hospitals, and manufacturing floors to enhanced accessibility through live transcription and real-time translation, video is becoming more inclusive and impactful. Combined with deeper LMS integrations and SCORM-based training delivery, organizations are transforming how they educate, engage, and empower their workforce.