What’s the Best Video Platform for Business? 5 Top Options for Your Company

Enterprise video hosting platform use isn’t limited to one industry or type of company because video content itself is so versatile. The videos stored in a company’s platform can serve a variety of roles, including:

• Training and compliance: Customized training videos and related content allows departmental leaders to educate new team members and provide refreshers on important procedures without leading in-person sessions.
• Marketing and sales: Video content can act as convincing sales and marketing collateral, allowing representatives to show off products and services in a detailed, repeatable format.
• Internal organization and coordination: Video recordings of meetings and messages from leadership can help internal teams stay organized, on-task, and unified in their efforts.
• Promotion and in-person advertising: Digital signage allows video content to act as an in-person marketing and sales asset, expanding the useful reach of this content to new audiences.
• Partner communications: Communications between brands and their partners can take a clearer form when managed through video content instead of purely written materials.

Why Do You Need a Video Platform?

Brands are seeing the value of video and ramping up their investment in this media format. Some are doing so with the aid of dedicated digital video platforms, while others are going without. The former group has a major advantage in functional terms.

This advantage involves:

• Content storage and accessibility: Video platforms make it easy to organize and sort large video files, even as the number of those files multiplies over time.
• Searching and tagging: Finding a specific piece of information in a video file can be intimidating compared to text document archives, but video platforms offer tailored search and metadata management capabilities.
• Retention, archiving, and deletion: Keeping content in accordance with industry regulations may prove challenging or time-consuming for companies that try to handle it manually — specialized enterprise video platforms are difference-makers.

To achieve these advantages, your brand needs to find the right business video hosting platform for your requirements. In today’s software market, you have numerous viable options.

The Vbrick platform is designed to serve as the scalable centerpiece of a company’s media management ecosystem, no matter how much video content accumulates over time. This commitment to expandability extends to the wide variety of integrations between Vbrick and other software platforms, including ServiceNow and Salesforce. A content creator can take advantage of video management tools while using their productivity software of choice.

Those video management functions include searching for information within video files, rather than having to rely on titles or summaries. The platform has ramped up its integration of generative AI (GenAI) functionality in recent iterations, which allows more effective automated tagging of users and concepts within videos, alongside summary generation, translation, and content moderation for compliance purposes.

Vbrick’s technology accounts for all aspects of video management, supporting mass ingestion of existing files into media libraries, along with live streaming, distribution, and integration with video conferencing tools. Users can engage in video editing within the online video platform or perform in-depth analytics for improved insights. The platform is FedRAMP-certified, making it well-suited for use in public-sector offices and regulated industries.

Learn more about Vbrick

Kaltura is a platform focused on personalized video experiences, and the platform’s capabilities feed into this use case. For example, the AI functionality within the Kaltura enterprise video management platform includes a “Work Genie,” which offers highly tailored online video experiences, some aimed at internal video users and others at external users like customers and partners.

Other AI-powered Kaltura capabilities include tools designed to cut longer videos, such as town halls or presentations, into smaller clips for reuse, as well as summary generation. The platform can handle both live streaming and on-demand video hosting for training, marketing, sales, and corporate communications purposes.

Organizations in fields like telecommunications and higher education can use the Kaltura platform for their own specialized purposes, integrating it with their existing technology tools. Users can analyze their viewership information in real-time with a video analytics suite to determine which pieces of content are performing best with viewers and ensure the technical video performance of the player is solid.

Learn more about Kaltura

Vidyard distinguishes itself as a platform through a strong focus on one aspect of the corporate experience: sales. The platform’s features are designed to enable improved revenue generation opportunities for salespeople. It’s scalable for one-off video marketing messages or extended campaigns enabled by automated workflows.

The platform enables one-on-one communication between salespeople and prospects, both in the form of real-time meetings and personalized messaging. As with many other contemporary platforms, Vidyard now includes features powered by GenAI, including an automation-focused assistant and the ability to generate a digital avatar for video calls.

Vidyard integrates with more general-purpose technology platforms in the sales and marketing spaces, now including Salesforce, HubSpot, Marketo, and SalesLoft. There are also video analytics and collaboration features that allow salespeople to track their performance and improve their communication skills over time.

Learn more about Vidyard

The Brightcove platform is designed to serve as a streaming solution across a variety of verticals. Use cases include encouraging viewer engagement among external and internal audiences, as well as selling products to consumers. Under the Brightcove umbrella, there are several suites focused on specific aspects of business, including video marketing tools that allow a content creator to produce personalized assets.

The AI Content Suite is Brightcove’s set of AI tools, and it includes video creation, metadata addition, and translation offerings. Another of Brightcove’s products, its transcoding software Zencoder, is available on a standalone basis. The mainline Brightcove suite supports integration with content management systems, marketing automation platforms, social media platform networks, e-commerce systems, and other martech tools.

Current Brightove users come from industries as varied as healthcare, pharmaceuticals, finance, manufacturing, retail, e-commerce, and technology. These brands find their own contextually appropriate uses for the high-quality video streaming, analytics, and social media platform connectivity experiences associated with the Brightcove platform.

Learn more about Brightcove

One of the enterprise video platforms with name recognition in the consumer and general-use space, Vimeo offers a full suite of management tools for corporate customers. Moving into the business world is a priority for Vimeo, which focuses on video hosting, content management, and collaboration. The platform supports high-resolution 4K and 8K video, along with interactive features for live streams.

Vimeo’s lineup of AI-based tools is called Vimeo Central. This digital hub supports summaries, analytics, and video library management. Vimeo Central’s integration with other technology platforms — from Zoom to Dropbox — enables users to seamlessly move content back and forth between these general software tools and the content management solution.

There are Vimeo apps for mobile operating systems iOS and Android, as well as for martech platforms including Shopify. These can enable more effective mobile playback than would otherwise be possible. Vimeo also offers a suite of monetization options to help enterprise customers use their videos for commercial purposes.

Learn more about Vimeo Enterprise

Fortunately for your internal team, integrating a modern video management platform into your operations doesn’t have to be overly complicated. The cloud-based nature of today’s technology plays a part here, as Software-as-a-Service adoption models are more hands-off and user-friendly than legacy on-premises installations.

One of the key steps in integrating your new technology is content ingestion. This lays the groundwork for your ongoing usage and ensures your entire media library can benefit from the added discoverability, analytics, and other advantages that come with enterprise video platform usage.

Working with your chosen enterprise video platform partner at the beginning of the implementation process can add value, as you ensure your content is stored and organized in a way that makes sense for your industry, as well as your specific needs. Setting rules around the retention, deletion, and usage of sensitive assets from the beginning helps with video security, governance, and compliance going forward.

Tagging and metadata management are other essential considerations, ensuring your videos are easy to discover and use. Without these considerations, video content can simply be large, unwieldy, and hard to use. With the right platform, properly configured, video is a valuable asset that can empower internal and external use cases.

Video content is an important asset for companies today, and is only growing more so, as brands’ libraries of videos grow ever larger. It’s up to you what you make of this content, and your organization’s enterprise video platform is the crucial piece in this puzzle.

With an overview of what the various leading video hosting platforms offer, you can close in on the solution that suits your business’s use case and delivers value for years to come. When you have video technology that can grow alongside your company, you don’t have to worry about making updates every few years — you can simply enjoy the ongoing advantages.

Schedule a demo to see what the Vbrick platform can do for you.