Reasons 4 and 5 – Video Sources and Quality

This is the fourth in a series of blogs that review the top five reasons why web-based streaming services fail in the enterprise. So far, I have discussed the unique challenges enterprises face in streaming live video compared to live streaming for consumer applications. Also, I’ve reviewed the fact that these services do not address your bandwidth challenges and that they are very expensive. In this blog I’ll review the fourth and fifth reasons why web-based streaming services fail: video sources and quality. Web-based streaming services limit your video source options which in turn can impact the quality of your video. If you’re using a web-based streaming service today for large corporate webcasts, you may be settling for a sub-par video experience.

“Garbage-in, Garbage-out”

Everyone has heard the phrase “garbage in, garbage out.” Web-based streaming services have limitations with regards to the range of video sources they can accept. Since most services are built for very specific use cases, they are not equipped to support the wide range of capture devices used in enterprises today. As discussed in previous blogs, video quality is also dependent on having sufficient bandwidth. Since your service provider only has limited bandwidth capacity to serve a huge number of users, they cap the size of your video format and they cap the amount of bandwidth available to you. This may force you to use a webcam, instead of your gorgeous-quality telepresence system or broadcast-caliber camera. So if your CEO is trying to stream a live, company-wide webcast using a webcam, the quality of the video will likely be negatively impacted and your CEO starts out looking bad, and it gets worse due to basic, low bitrate compression.Web-based streaming services simply are not optimized for quality video delivery in the enterprise and, therefore, you will never be able to get an HD video stream to the masses using internet video services.

Enterprises need a video streaming solution that will support all video sources and formats and that can serve quality HD video to all users wherever they are and on whatever device they are using.

The Solution – VBrick’s Enterprise Video Platform

VBrick’s Rev enterprise video platform allows companies to leverage the investments they already have made in their communications network and video conferencing equipment. With Rev, you can use any video source, from a cell phone to laptop, or from a telepresence system or broadcast-caliber camera. VBrick Rev enables companies to deliver HD-quality, impressive webcasts to an unlimited number of viewers, wherever they are and on whatever device they are using. VBrick’s integrated enterprise content delivery network (eCDN) can transcode video at the edgeto ensure that video quality matches the available bandwidth within the office, enabling delivery of higher quality video every time.

Beyond large webcasts, you can use the same solution to unleash the power of video throughout all functional areas within your organization to instill a culture of innovative communication and collaboration. You can push video out to your digital signage systems and integrate with your video conferencing sources and other web conferencing services. The use of video is exploding all around us – so don’t settle for limitations on your video sources or less than HD-quality when you don’t have to.

About Amy and VBrick Systems

Amy is the Product Marketing Manager at VBrick Systems – the pioneer in next generation enterprise video through its Rev® cloud-native platform. By converting video into bandwidth-efficient streams, Rev allows organizations to use their own networks to securely share video with thousands of online viewers, centrally integrate unified communications and other video sources, and deliver a consumer-grade experience for employees.