Reason 3 – Cost

This is the third in a series of blogs that review the top five reasons why web-based streaming services fail in the enterprise. So far, I have discussed the unique challenges enterprises face in streaming live video compared to live streaming for consumer applications. Also, I’ve reviewed the fact that these services do not address your bandwidth challenges. In this blog I’ll review the third reason why web-based streaming services fail: cost. As enterprises embrace the effectiveness of video communications to enhance collaboration and messaging, the price of web-based streaming services can quickly dilute the efficiency of this tool. Furthermore, these services can cause bandwidth costs to skyrocket while degrading network reliability.

Web-based Streaming Services Are Expensive – The More You Use, The More You Pay

The pricing models for Web-based Streaming Services such as event webcasting services, web conferencing services, and video hosting services are based on charging a fee each time you use the service – so the more you use, the more you pay. For example, if your CEO holds a town hall webcast each quarter and they use an event webcasting service, your company is charged a hefty fee for four events per year that can range from $20K-$50K per event and that does not include the audio/visual production services that you may need to pull off a high-profile video event. Similarly, video hosting services are consumption-based and tend to charge per viewing hour. Web-based streaming services often have other hidden costs such as admin fees, hosting/storage fees, and bandwidth charges. Consumption-based pricing models are unpredictable, difficult to control and budget, and obviously do not support or incent widespread video usage across your enterprise. So why pay more for a service that limits the use of video within your organization?

The Solution – VBrick’s Enterprise Video Platform

If you want to unleash the power and effectiveness of video across your organization with no limits, you need a pricing model that doesn’t nickel and dime you every time you schedule a webcast or every time an employee views a recorded video. You need a multipurpose solution that not only works for unlimited, large, global, executive webcasts but also for smaller, departmental webcasts, employee training or onboarding, or for employees viewing video content whenever they want as often as they need. Rather than purchasing multiple solutions for different video use cases you need one solution that can be used for all your video needs. VBrick’s enterprise video platform is a single solution for all your live streaming, webcasting, and video-on-demand needs and it offers cost-efficient pricing based on a predictable, all-inclusive annual subscription per user. This pricing model encourages widespread video usage across your enterprise with no restrictions.

Beyond pricing there are other ways of controlling the cost of video usage with your organization. The most significant cost, by far, associated with video content distribution is bandwidth. Web-based streaming services are delivered over the public internet and so they leave the corporate bandwidth and network challenges associated with accessing their service for you, the customer, to solve. The most economical and reliable way of distributing video content within your organization is to leverage the investment you have already made in your own corporate network by implementing an enterprise Content Delivery Network (eCDN). An eCDN uses bandwidth optimization technologies that will enable you to successfully deliver live video to mass, globally distributed audiences without overwhelming your company’s WAN. My previous blog discusses these technologies in more detail. VBrick’s Rev enterprise video platform enables you to stream live and on-demand video across your own network using Rev’s embedded eCDN capabilities, which ensure that video uses the least possible bandwidth.

There are other investments as well that your company has probably made in video cameras and equipment, telepresence systems, hosting for storing video, and technical resources. An enterprise video platform lets you leverage all these investments rather than wasting these assets and duplicating costs by using a web-based streaming service.

About Amy and VBrick Systems

Amy is the Product Marketing Manager at VBrick Systems – the pioneer in next generation enterprise video through its Rev® cloud-native platform. By converting video into bandwidth-efficient streams, Rev allows organizations to use their own networks to securely share video with thousands of online viewers, centrally integrate unified communications and other video sources, and deliver consumer-grade experience for employees.