Why a Video CMS is Critical for Enterprise Video

Gartner defines enterprise video content management as a solution that “provides a comprehensive set of capabilities that support use cases served by the delivery of video for the enterprise.” Given the wide variety of tasks enterprises need to prioritize around video management, your business can most benefit from a single video content management system.

Enterprises often develop a matrix of overlapping solutions such as digital asset management (DAM) for video production workflows, a web content management system (WCM) for hosting online video, a collaborative storage system like Sharepoint, all with an enterprise content delivery network (eCDN) for delivering HD video to your global audience (internal or external).

As enterprises scale their use of video, the need for a single video solution also grows. As video assets begin to multiply, the problems of storage, security, version control, and platform bloat become more painful. Does marketing need stand-alone software just to avoid hosting videos on youtube? Does HR’s learning management system need an insecure mobile app in order to use video on mobile devices?

On a personal level, capturing video is easy due to the fact that all of our phones now doubles as an HD camera. However, at an enterprise level, you have many more sources of video including video conferencing equipment and software, security systems, high end cameras, TV tuners, and encoders. An enterprise class video CMS will be able to handle inputs from all of these sources with ease.

With so many potential sources of video, businesses will build up varieties of formats including wmv, mov, avi, and flv (with Adobe Flash rapidly approaching retirement). Unless they want employees chained to particular video player, enterprises need to prioritize cross platform and device compatibility. Automatically converting video files into more universal formats like .mp4 is just one facet of video content management.

Version control should also be centralized and immediate, regardless of the various systems involved. A video library will be best managed from a central repository that can connect to other key enterprise IT systems. The best video CMS will feature cross-platform flexibility and integrations. Any investment in enterprise video should ensure full compatibility with the tools an organization is already subscribed to.      

In enterprise video, there is no “one size fits all” that equates to a positive video experience. Every network topology is different and reflects the unique IT history of a particular company. Live streaming video will cripple network bandwidth if content delivery tools aren’t used to minimize streaming burden. Another common obstacle enterprises will face with livestreams is that many popular platforms will cap your video stream size to a few thousand attendees, below their needs.

Just as important as the delivery of  video to everyone who needs it is the prevention of video delivery  to people who shouldn’t have access. The lure of online video platforms is high for the “free” management and delivery solutions, but these platforms ultimately make money by minimizing privacy.

True video security and corporate governance will require a cohesive solution that engineered for enterprise needs. It’s important to research your security, regulatory, and compliance needs before making an investment for your enterprise. Compatibility with popular single sign on (SSO) methods is also an important security consideration. 

The bane of video data storage has long been the combination of it’s size and the state of being treated like “dumb data.” All that a search engine could index of video content was limited to the limited titles and metadata provided. Metadata may offer enough context for shorter clips, but may not be comprehensive enough for longer videos. It has been hard to get granular answers from video content without first manually browsing them.

With the advent of computer vision and automated transcription, algorithms are now interpreting and indexing video and audio data. Given a scale of thousands of video files, an ideal enterprise video CMS will feature such advanced functions ensuring information is found when needed.


With such an array of needs across the enterprise, companies can end up with multiple overlapping tools for video management. Read more about how Rev was engineered with the end user in mind offering management solutions for enterprise video pain points. Companies who ensure the effective management of video must then graduate to focus on efficiency.