Video Is The Right Fit For Small Offices

In a previous post, we touched on how video consumption in our personal life is driving an expectation for video in the enterprise. According to Cisco in 2021, a million minutes worth of video content will cross-global IP networks every second. Remarkably, 85% of all US consumers watch videos online, with the age 25-34 cohort watching the most.

Unique Small Office Video Challenges

The hunger for video is no less prevalent for employees seated in the smaller regional or satellite offices outside of headquarters. The corporate message, whether delivered via a live CEO broadcast or Town Hall meeting, still needs to reach these employees. And they still expect a quality experience no matter the network challenges live video presents.

Often the smaller branch offices will have limited bandwidth, perhaps relying on the cheapest available DSL connection. They probably do not have in-office IT tech support either. With streaming video consuming between 1 and 1.5 GB per hour, the quality of that viewing experience suffers quickly when more than one person at the office is accessing that stream.

For these small office scenarios, companies should leverage WebRTC technology to build a solution in which the browsers on individual users’ computers share content with other browsers on their local network. This ‘peer mesh’ extends the reach of the live video content without the need for additional hardware or bandwidth.

Learning On-Demand

It’s not just live video viewing that’s growing rapidly in smaller offices. There is a growing number of on-demand use cases in small offices as well. For example, many small offices or smaller companies may lack a formal training department.  In these cases, user generated video becomes the lifeblood of employee onboarding and employee knowledge sharing.

With institutional or process knowledge to share, subject matter experts create a series of 5-15 minute training videos on how to use internal tools, software, or other processes and workflows related to their business.  These videos should then be stored in a video platform that supports tagging and indexing and even sharing. 

Many use scenarios require integration with other systems to maximize the benefit of video.  For example, many companies want to use video conferencing capabilities such as WebEx or Zoom to capture video.  In these cases integrating an enterprise video platform (EVP) with WebEx or Zoom, video content creators can record directly from their desktop via any web conferencing tool like Webex or Zoom, as well as using any space equipped with a video conferencing unit. This brings the barrier to entry of creating video way down, making it easy and affordable to create compelling, engaging video content without the expense of building out a purpose-built video studio.

Enterprise video technology is finally able to deliver excellent video experiences for employees at HQ and regional offices with potentially thousands of users all the way down to branch offices with just a few staff.