Hello, I’m Christian Rockwell, Chief Marketing Officer here at Vbrick, and today I’d like to talk about video use cases. Video as a communications medium has been growing in the business world for some time. This growth has been fueled by the evolution of communication tools, the growth of video in the consumer world, the investment in digital transformation across enterprises, and the growing millennial workforce that has grown up with technology and favors using video.
A recent study conducted by Nemertes research suggests that 91% of those surveyed are using video working from home. Video as a communications resource cannot be denied, you can see the adoption of video across organizations and across functions.
For example, in the corporate communication function, teams are using live and on demand video to deliver town halls and critical corporate communications messages, even taking traditional email based newsletters and turning them into video newsletters. Human Resources and Training teams are leveraging video for on-boarding, compliance training, and seeing real business results by delivering streaming and on-demand video training versus costly in class training. Marketing functions are leveraging video for webinars conferences, seminars, product launches and enriching their websites with solution, case study, and demo videos. Sales is also adopting videos as a way to engage and connect with prospects and customers with things like product demos and customer pn-boarding videos. Lastly, IT is looking to leverage the power of video to empower the organization to communicate and collaborate within the digital workplace.
Vbrick enables organizations to leverage the power video to engage, empower, and transform. Our industry-leading Rev Enterprise Video platform is a complete solution for businesses looking to capture, manage, and securely distribute video live and on demand to any device anywhere. Next up in our Video Blog Series you’ll hear from Olivier Meyer where he will be talking about the value of an enterprise video platform and managing all of your video content on one platform. Reimagined Video with Vbrick