The State of Video in Corporate Communications (White Paper)

We have seen video grow exponentially in the last several years to the level that people are moving away from the written word and are expecting to view content in a more engaging format. No one understands this video revolution more than Communications professionals do. A recent survey indicated that 80% of enterprises say video improves internal communication. Communications professionals know that people are much more engaged when viewing a video and retain more after viewing video content. Because Vbrick works closely with Corporate Communications in both the Commercial and Government sectors, we wanted to more clearly understand how video is being used and what the vision is for the future. Vbrick has collaborated with International Association of Business Communicators (IABC) to conduct a survey of the professional community that IABC has fostered through the years in order to find out how video is used and what plans are concerning this growing area.

Download This White Paper