Some of the top challenges that Learning and Development professionals face are engaging learners, delivering consistent training, adapting training to millennials and reaching an audience that is on different time zones and often work from home. Gone are the days where employees travel to a headquarter location and sit for days listening to trainers. With the advent of the Internet and the demand for learning at convenient times, video has become the method of choice to train employees.
It is important to catch employees’ attention and keep it so that they can retain the information that you are disseminating. Whether it is for onboarding, product information or professional development, there is a great deal of information that must be conveyed in a short period of time. It is important to catch the viewer’s attention and nothing does the trick better than video. This is due to the fact that there is movement, noise and visuals. The average viewer remembers 95% of a message when it is watched, whereas they only remember 10% when the message is read.
Delivering Consistent Training
Most enterprise companies have employees that are geographically dispersed. This results in difficulty in providing consistent training. There are time zone limitations and increased costs in reaching remote offices. In order to combat this, corporations have turned to video. Currently 90% of enterprises are using video for training and education in order to ensure that training is consistent throughout the corporation.
Adapting to Millennials
Millennials have grown parallel to internet giants and now expect their corporate portals to mirror these experiences. 52% of millennials watch online videos on a daily basis. They use video for everyday use such as entertainment, learning how to do something new and making personal changes in their lives. Traditional methods for training, therefore, don’t work as well with this population. It is important to note that Gen Z (those born in 1996 or after) will be coming into the workforce in great numbers, thereby making the use of video even more critical.
Reaching Audiences that Are Remote
Today, employees are scattered everywhere and many work from home on a regular basis. People expect to have information at their fingertips regardless of where they are. Video solves this problem and allows employees to get trained at their convenience as opposed to having to physically be in front of a trainer for lengths at a time. Employees can watch on-demand training modules and process the information at their own pace.
Sharing information for training and collaboration has never been easier with the use of video. Employees get trained quickly, efficiently and are more likely to retain the critical knowledge that they should have.