Live Webcast Success Relies on Strong Distribution

Streaming Media recently released a survey-based white paper, “Large-Scale Webcasting Services,” that highlights many of the needs and challenges facing organizations attempting to stream live events. At VBrick, we have been beating the drum to this beat for some time, but this report highlights just how far we, as an industry, still need to progress to address the rapidly changing demands for video use cases.

A few of the charts in this report struck me as particularly important as companies are striving to produce larger scale webcasts. One of the primary reasons public and private organizations choose VBrick is our strengths in video distribution. When reading the white paper, the need for strong video delivery comes out in several charts, but all lead to the desire for a great end-user experience. For instance, we see in the report that viewers have a desire for fast video upload, as in YouTube fast. When deploying our eCDN solution, we give viewers video access points closest to their physical location to speed up delivery time of the video stream. When using only public webcasting solutions that rely on the public internet, many variables are in play – variables that determine the quality of the experience for the end user and are not under an organization’s control.


Perhaps the most eye-opening chart in the report is one that shows people are starting to recognize the challenge that bandwidth limitations place on video programs (Chart 12). We are constantly educating people about the stress that live video places on corporate networks, so it was great to see that survey respondents rated this as the biggest challenge. We have replaced numerous incumbent vendors due to live video overwhelming networks using the public internet for live streaming. Our proprietary eCDN solution alleviates this concern by bringing in only one stream to the corporate local network and then distributing the video directly from the eCDN node. This simple step is one of many tools in our toolbox that determine how VBrick’s enterprise video solution is able to maintain network integrity and expand the reach of live webcasting initiatives.

Other interesting charts from the report show that mobile and tablet consumption still has much room to grow. Either vendors are not fully supporting mobile browsers or end users simply opt for the largest screen available. We have taken the extra steps to ensure our Rev video management platform is mobile friendly, but this still highlights the need for a high-quality desktop experience for the foreseeable future.

The report has many interesting tidbits about live webcasting challenges, so I encourage those doing webcasts or interested in learning about webcasts to read the report and talk to us about how we can help solve your live webcasting challenges.

About Brian and VBrick Systems

Brian is the Director of Product Management at VBrick Systems – the pioneer in next-generation enterprise video through its Rev® cloud-native platform. By converting video into bandwidth-efficient streams, Rev allows organizations to use their own networks to securely share video with thousands of online viewers, centrally integrate unified communications and other video sources, and deliver a consumer-grade experience for employees.