Enterprise video distribution is what separates leaders from followers.
Today, every major organization uses video content and live streaming for everything. Companies leverage video for marketing, employee training, and corporate communication. ABI Research forecasts the enterprise video market will grow from $18.7 billion in 2020 to $19.9 billion by 2026.
While all companies deploy video, the video delivery systems they use aren’t the same.
Some companies use inferior video streaming and real-time video platforms. Yet others leverage enterprise video platforms that deliver high-quality video. These systems also offer seamless integration.
This blog post walks you through why you need an enterprise video distribution solution. And we highlight what to look for when you’re reviewing video delivery platforms.
Let’s start by identifying what an enterprise content delivery network is and why it matters.
What is an enterprise content delivery network?
An enterprise content delivery network is also called an eCDN. An eCDN means a series of connected servers that deliver reliable, high-quality video.
An eCDN is not the same as a regular content delivery network (CDN).
CDNs work well enough for small organizations. But they don’t deliver the level of video experiences people expect from large companies. Plus, by now, we’re all accustomed to high-quality live streaming and video portals.
These shifting expectations mean enterprises need more reliable, substantive CDNs. Hence the development of eCDNs. eCDNs give enterprises detailed video content management. And they support superior live streaming and video delivery.
An eCDN runs an enterprise video distribution system.
Not all eCDNs and enterprise video distribution platforms are equal. Some video delivery systems aren’t up to the task of providing reliable, high-quality video content and real-time live video. Others don’t offer seamless integration with a company’s tools.
There are a few essential elements to look for when trying to differentiate between a regular CDN and an eCDN. An eCDN should:
- Support caching on local servers. This need means eCDNs store copies of videos on all their servers. The network then delivers video from the server closest to a viewer. Doing so cuts down on video streaming lag and buffering.
- Not rely on edge servers. An eCDN should only tap what’s called an edge server on a must-need basis. Edge servers refer to servers located on the fringes of a video delivery network. Relying on edge servers slows down video delivery times.
- Use multicast distribution. Multicast distribution refers to sending video content from one spot to many others. Why is multicast distribution critical for an enterprise video distribution platform? Because it makes reliable, high-quality real-time live streaming possible.
- Leverages peer-assisted delivery. Peer-assisted video delivery is when an eCDN allows devices connected to a corporate network to share videos. Peer-assisted video distribution reduces the bandwidth demand that delivering on-demand video often requires.
Now that we’ve covered eCDNs, how can you know which enterprise video distribution platform is right for your company?
What an Enterprise Video Platform Needs
It’s crucial to pick an enterprise video distribution solution that uses an eCDN. But there are other critical components to review, too.
First, the best enterprise video distribution platforms use cloud-based servers. The cloud ensures your videos and live streaming remain available at all times, no matter what happens at any one location.
Plus, cloud-based servers make delivering video from local servers possible and more efficient. Your enterprise video platform can tap into cloud-based servers to provide quality video content.
You’ll also want to look for an enterprise video platform that provides real-time analytics and insights. With these metrics, your IT and video delivery teams can track your live video and adjust as needed. Getting these insights helps your team deliver real-time, virtual events with minimal hiccups.
And enterprise video distribution solutions you’re considering should integrate with your organization’s tools and workflows.
For example, if your company uses Slack, Zoom, or Cisco WebEx, you’ll want a platform that connects with these tools. And you’ll want a solution flexible enough to integrate with how your organization reviews and delivers video content.
Find Your Ideal Enterprise Video Distribution Solution
These days, every organization’s deploying video, from video on demand to live streaming.
Companies use video content and live video to train employees and interview job candidates. Video’s now part of internal and corporate communication and marketing, too.
This jump puts greater importance on an organization’s video delivery system. But enterprises have unique needs that need an enterprise video distribution solution.
There are a few critical elements to consider when searching for a video delivery platform for your company.
First, make sure your eCDN:
- Caches video content on local servers.
- Taps edge servers only on a must-need basis.
- Uses multicast distribution.
- Leverages peer-assisted video delivery.
You’ll want an enterprise video distribution solution that provides real-time analytics for live video.
You’ll also want an enterprise video platform that uses cloud-based servers. And you’ll want a solution that integrates with your company’s existing infrastructure.
As you go through selecting a content management and video delivery system for your organization, you might want to ask your IT team to help. They can review possible solutions and assist in identifying those that best meet your company’s needs.
Videos are critical to companies today, making video delivery a necessary part of doing business. By following the above guidelines, you can make sure your organization’s a leader, not a follower, in enterprise video distribution.