The rise of video in the enterprise is pushing video content management systems from nice-to-have to essential. Video marketing, virtual town halls, social media, and more are fueling the explosive growth of enterprise video.
Cisco estimates that video will comprise 82% of all internet traffic by 2022. Eighty-six percent of companies now use video as a marketing tool, according to HubSpot. And Postclick found that 61% of marketers plan to spend more on online video than they did in 2020.
All these videos have to go somewhere. And enterprises need a way to organize and access their video content. Enter enterprise video content management systems (CMS).
If you’re company’s generating more and more videos, you’ll want an enterprise video CMS. Here’s why.
Five Reasons You Need an Enterprise Video Content Management System
First, let’s define what an enterprise video content management system is.
An enterprise video CMS is a tool that helps large organizations organize their video files.
If your company generates a small number of videos, you probably don’t need an enterprise video CMS. But the more videos your organization creates, the more unwieldy it becomes to manage that content. But there are other reasons besides organization to use an enterprise video content management system.
Reason #1: Capturing videos
These days, your company’s getting videos from all over. Your marketing department is producing video content. Your company’s hosting virtual town halls and conferences, and you have teams recording their remote meetings. Even your enterprise security system generates videos.
An enterprise video CMS gives your company a way to receive all the video content it generates in an easy, streamlined manner.
Reason #2: Managing Videos
And once you receive videos, you need a way to manage them.
Video content management is about more than just organization. Along with needing a way to file and access your videos, you want a way to ensure your videos work across many devices and platforms. For example, videos will come to you in many different formats. But you can convert them to a structure, such as .mp4, that’s compatible on many platforms and devices.
That’s just one aspect of video content management. Another example is version control.
An enterprise video content management system helps you control who has access to your video content, and it lets you track the various versions of your videos.
Reason #3: Delivering video
An enterprise video content management system also ensures you can deliver reliable, high-quality videos. Some platforms, such as those that support live streaming, restrict your bandwidth. Such limitations mean your live stream audience might receive blurred or lagging video.
Or, worse, a platform might limit the number of people who can watch your live stream.
But an enterprise video CMS gets you around these constraints, helping you deliver high-quality, reliable video to as many viewers as you need.
Reason #4: Secure video
Putting your video on a non-enterprise platform exposes your organization to security risks. After all, such platforms, including social media websites, often make money by reducing privacy protections.
Your company can’t afford a security breach, and you want to ensure your video content’s accessible only to those with permission to do so. That’s where an enterprise video content management system comes in.
A proper enterprise video CMS gives your company complete corporate governance over your video content, including integrating with your organization’s workflows and single sign-on methods.
Reason #5: Video search
Your company’s video content is only useful if you can find it when you need it.
Unfortunately, videos are notoriously hard for some systems to file for findability. That’s because generic storage tools aren’t able to understand the contents of a video.
Instead, these systems tend to rely on basic metadata, such as a video’s name and a few tags, to organize your video content. That makes it challenging to find a specific video.
But an enterprise video content management system can interpret and index all aspects of your videos. An enterprise video CMS can identify everything from our video’s audio to elements included in the video, giving you many ways to locate the video whenever you want quickly.
Maximize Video with an Enterprise Video CMS
Videos are inundating companies. That’s causing many organizations to realize they need a better way to manage this content.
Enterprise video content management systems give companies the tools they need to receive and deliver high-quality videos across many platforms and devices. And they provide the security and findability large organizations require.
If video’s becoming an essential part of how your company operates, adopting an enterprise video CMS will protect your organization while maximizing video content benefits.